44% of users started meditating in the pandemic, with 81% meditating daily, spending a whopping 2 Bn minutes in total, says ThinkRight.me survey

1.More people meditated daily in 2021 but for lesser time as compared to 2020 Top reasons for practicing yoga and meditation was reducing stress and anxiety, to become calmer, more productive, increase self-confidence, 2.improve focus, for peace and happiness, better…

Alia Bhatt invests in D2C start-up Phool.co that makes natural incense and bio-leather

Founded by UN Young Leader Awardee for Sustainable Development Goals and backed by IIT Kanpur Alia Bhatt has invested in IIT Kanpur-backed startup Phool.co, which has pioneered the flowercycling technologies to upcycle cellulose waste and specializes in manufacturing charcoal-free incense…

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