SHEENAZ –E-AROOSA A tale of Bridal Glory

By Aaliya Deeba, founder of Ideebs London, a Couture Label   Our latest collection “SHEENAZ-E-AROOSA” celebrates bridal glory. All our ensembles are inspired by the rich culture and heritage of India and unique blend of embroideries. Every piece is unique,…

From the treasury of wedding trousseau

Serendipity has always been underrated and tagged off as a lucky coincidence. However, on a metaphysical note, they say that if there is true passion and talent in you, and you aspire to cherish it, the whole universe conspires to…

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