The US-based cosmetic brand, Smashbox, known for its cruelty-free makeup, which entered the Indian market a few years back is now launching a liquid lipstick shade named ‘Gula-Bae’, curated especially for Indian women, considering the beautiful Indian skin tone.
Well, this is not the only surprise dropped in by the cosmetic company!
For the past few days, the subsidiary company of Estee Lauder has been teasing the audience about some exciting news while posting several pictures from a shooting set.
Take a look:
Now, finally giving rest to our curious gene, the company announced its first-ever brand ambassador of India and it’s none other than Netflix Queen, Sobhita Dhulipala.
With a small clip, Smashbox introduces us to the new face of the brand, who is seen adorning the ‘Gula-Bae’ lipstick shade while talking about its versatility.
Later, the actress also shared the same video on her official social media account and showed her excitement by writing, “The news is finally out 🕺🏻
Most excited to announce that I’m @smashboxindia’s first ever brand ambassador! I couldn’t be prouder to represent a brand that is walking the walk in embracing inclusivity, going cruelty free and making effortless beauty cool again – things I genuinely want to push for :)”.
