Featuring a Foreword by Actor and Nature Advocate R. Madhavan
Sanket Reddy, acclaimed wildlife photographer, author, and conservationist, officially launched his debut coffee table book, The Viewfinder—your bridge to nature, at a special event held at R-Bar, Renaissance Hotel, Bengaluru, on January 18th, 2025. The evening celebrated nature, art, and the intricate balance of life, perfectly aligned with Sanket’s striking work that combines visual artistry with messages on conservation. The book’s foreword was penned by the renowned actor and nature enthusiast, R. Madhavan, whose words set the tone for the inspiring narrative within.
The Viewfinder is a powerful reflection of Sanket’s deep connection with the wild, built over more than a decade and a half of immersive photography experiences. The book showcases his journey through over 150 stunning images, captured across nine distinct categories that reveal the raw beauty and fragility of nature. These photographs are more than art works that explore how nature mirrors our lives and teaches valuable lessons about balance, resilience, and coexistence. With The Viewfinder, Sanket aims to ignite important conversations around conservation, the preservation of ecosystems, and humanity’s role in protecting the natural world.
In an emotional moment, Sanket Reddy shared his thoughts on the book’s journey: “Seeing the Viewfinder finally on the shelves fills my heart with immense gratitude. It’s the culmination of 2-3 years of hard work and 17 years worth of moments captured in the wild. Along the way, I’ve met some truly incredible people who have inspired and supported me; each of them played a role in making this dream a reality. The Viewfinder isn’t just a collection of photographs; it’s a journey into the wild’s beauty and the lessons it teaches us. Each image reflects a moment of connection, stillness, and raw emotion—reminding us of the power of nature to transform and inspire. With this book, I hope to share not only the stories I’ve captured but also the quiet wisdom that nature offers. It’s a reminder of our place within the natural world and the responsibility we all share to protect it for the generations to come.”
The intimate launch event for The Viewfinder was a vibrant celebration of the book’s release, sparking enriching conversations on the evolving dynamics of social media and photography. The insightful panel featured distinguished experts: Mr. Sanket Reddy, Mr. Hari Somashekar (former State Director of WWF-India and a renowned conservation photographer), Mr. Robin Darius Conz (a celebrated wildlife photographer and winner of the 60th Wildlife Photographer of the Year award from the prestigious Natural History Museum London in 2024), Mr. Uday Hegde (a travel enthusiast and photo artist renowned for his ability to capture landscapes and cultures), and Mr. Prakash Ramakrishnan (a TEDx speaker and wildlife photographer). The panel explored two compelling themes: Social Media and Photography: Who’s Leading the Way and The Future of Photography: From Still Frames to Mobile Photography. Together, they engaged in a dynamic and thought-provoking dialogue, shedding light on the intersection of art, technology, and conservation.
The Viewfinder is a timeless journey through nature’s most mesmerizing landscapes, urging readers to reconsider their connection with the environment. The book serves as a reminder that every life, no matter how small, plays a role in the intricate balance of our world and that it’s never too late to reconnect and protect what sustains us all.
• Book Title: The Viewfinder
• Author: Sanket Reddy
• Publisher: White Falcon Publishing
• Price: ₹3999/-
• Where to Purchase: https://fireantstudios.in/
About Sanket Reddy: Nature Photographer, Author, and Entrepreneur
Sanket Reddy is a passion-driven wilderness enthusiast, nature photographer, author, entrepreneur, and conservationist with over 17 years of experience behind the shutter. Born in Bengaluru, India, he owes his parents for instilling in him a strong desire to spend time outdoors. His self-taught photography skills have led him around the world, capturing the beauty of lesser-known places, elusive creatures, pristine landscapes, and varied ecospheres.
About the Book:
The Viewfinder is a coffee table book that explores the incredible balance of nature, developed over millions of years. Whether you see it as the work of a creator or the result of evolution, nature is perfectly connected and works seamlessly—until we interfere. In this book, Sanket Reddy reflects on how humans have complicated lives in the pursuit of proving “superiority.” He believes life is meant to be simple and enjoyed.
Through stunning photographs and thoughtful writing, Sanket connects nature’s lessons with our lives, showing how we can learn to live more peacefully by following nature’s example. The book encourages us to respect and coexist with nature, reminding us that every individual plays an important role, just like every part of nature.
