Ritu Beri, one of the most known fashion designers in the country now adds another feather to her cap as the Cultural and Tourism Ambassador of Uzbekistan in India by the Ministry of Tourism of Uzbekistan. Ritu’s appointment is a recognition of her contribution towards bringing two countries together by way of her fusing cultures through her fashion line designs. She is the first Indian to be appointed to this position. A stunning fashion show with Uzbekistan designers showing in tandem with Ritu Beri’s collection created using Uzbekistan fabrics was the highlight of a glamorous evening hosted by Uzbekistan’s Ambassador H.E. Farhod Arziev at the embassy. As part of her responsibilities as Cultural and Tourism Ambassador, Ritu will plan and initiate new ventures that will strengthen the long-standing cultural ties between the two countries.
The beautiful designer, known for her dramatic and unusual creations with contemporary elegance and flamboyance, says, “I am delighted and honoured to present the glory of Uzbekistan and create a connecting story between the two countries. It would be my endeavour to deepen the cultural and social ties between the two countries.”
Farhod Arziev, Ambassador of Uzbekistan added – “It is a pleasure to appoint Ms. Beri as the cultural and tourism ambassador of Uzbekistan. Though she had already been doing a lot of work at her personal level, now there is official recognition of her work. Her work would lead to the start of a movement which brings greater closeness between the two countries.”
Designer Ritu Beri launched her label in 1990 when India was still awakening to the couture era. She forayed into France, and as a protégé of embroidery maestro Francois Lesage she became the first Indian fashion ambassador to show on the catwalks of Paris. Her presentations gave the French fashion connoisseurs a glimpse of mystical India.
She then traveled the globe showing her creations to critical acclaim. She is the recipient of the prestigious French honor, Chevalier des art et des Lettres award. Former US President Mr. Bill Clinton, Hollywood celebrities like Nicole Kidnam, Ivana Trump, Supermodels, famous Parisian Socialites, to the Prima Donna of Indian Movies and a bevy of many others have worn the Ritu Beri label. She is also the founder of the Blessed Hearts Foundation, a charity for Children and The Luxury League, a Not for Profit organization, which aims to brand India globally.
