The Rise and Shine 2025 Calendar was launched in Itanagar in partnership with the Government of
Arunachal Pradesh and the Miss India Organization.
February 1st: Itanagar, Arunachal Pradesh
The Department of Tourism, Govt of Arunachal Pradesh, partners with Miss India Organization,
Times Group, to proudly launch the breathtaking calendar ‘Rise and Shine in Arunachal
Pradesh.’ This calendar pays tribute to the natural beauty and cultural heritage of Arunachal
Pradesh, India’s first dawn-lit state, at a spectacular launch event held at Dorjee Khandu State
Convention Center, Itanagar.
The Times Group has engaged with the Government of Arunachal Pradesh to partner with and
highlight the various pillars that make Arunachal Pradesh an arresting destination across all
industry verticals. The first such engagement is with the Department of Tourism, Government
of Arunachal Pradesh, to conceptualise and produce a magnificent calendar that encapsulates
time with the state’s natural beauty.
The calendar ‘Rise and Shine in Arunachal Pradesh’ is a heartfelt tribute to the alluring beauty
of Arunachal Pradesh with the graceful exuberance of Femina Miss India winners through a
visual story captured in this calendar, featuring 13 exquisite images. Each month showcases
Arunachal’s scenic topography and landscape – its majestic mountains, lush valleys, and serene
rivers – intensified by the elegance of Miss India queens. ‘Rise’ symbolises Arunachal’s periodic
embrace of the sun, while ‘Shine’ underscores the glowing achievements of Femina Miss India
winners. Together, ‘Rise and Shine’ is a tribute to Arunachal’s rich treasury of beauty, culture,
and India’s luminous and promising future.
The event commenced with ceremonial lamp lighting, signifying an auspicious start to the
occasion, followed by a welcome speech by the Secretary, Department of Tourism, Govt. of
Arunachal Pradesh, Shri Ranphoa Ngowa. The event was graced by the Hon’ble Governor of
Arunachal Pradesh, Lt Gen Kaiwalya Trivikram Parnaik, PVSM, UYSM, YSM, First Lady of the
State Smt Anagha Parnaik, the Hon’ble Deputy Speaker, Shri Kardo Nyigyor, the Hon’ble
Minister for Tourism, Shri Pasang Dorjee Sona; Guest of Honour Neha Dhupia. Additionally, an
array of esteemed dignitaries attended the event, namely the Hon’ble MLA Shri Topin Ete, the
Hon’ble MLA Shri Tseten Chombay Kee, the Hon’ble MLA Smt Nyabi Jini Dirchi, the Hon’ble
Minister of Women and Child Development, Smt Dasanglu Pul, the Minister of Labour and
Employment, Shri Nyato Dukam, the Minister of Housing, Shri Balo Raja, and the Secretary,
Department of Tourism, Shri Ranphoa Ngowa.
In his keynote address, Shri Pasang Dorjee Sona – Hon’ble Minister for Tourism, highlighted the
importance of such collaborations in promoting tourism, saying, ‘Through this collaboration
with Times Group and Miss India Organization, we proudly showcase the wonders of our state
to the world. This calendar celebrates Arunachal Pradesh’s natural splendour and these
remarkable women. It is an invitation to experience the warmth of our people, the richness of
our traditions, and the magic of our landscapes. We welcome travellers to explore Arunachal
Pradesh – where every journey is a memory waiting to be made.’
Adding to the occasion, a specially curated audio-visual presentation of the state’s tourism
attractions was premiered, offering an immersive glimpse into the cultural and natural wealth
of Arunachal Pradesh. The captivating visuals drew applause from the audience, setting the
perfect tone for the evening, followed by a mesmerising cultural dance performance
representing Arunachal Pradesh’s rich traditions, featuring Femina Miss India winners: Nandini
Gupta – Femina Miss India World 2023, Nikita Porwal – Femina Miss India World 2024, Aayushi
Dholakia – Femina Miss India 2024 – 2nd Runner-up, and Tadu Lunia – Femina Miss India
Arunachal Pradesh 2024, and Guest of Honour Neha Dhupia.
Addressing the congregation at the calendar launch, the Hon’ble Governor of Arunachal
Pradesh, Lt Gen Kaiwalya Trivikram Parnaik, PVSM, UYSM, YSM, said, ‘I extend my warm
greetings to all participants in this launching of the ‘Rise and Shine’ calendar 2025. I am
confident that this tourism and travel initiative will go a long way in reflecting the true cultural
diversity of Arunachal Pradesh and harnessing the tourism potential of the State.
I commend our Hon’ble Minister Shri PD Sona, officers and officials of the State Tourism
Department and Miss India Organization, Times Group for this joint venture. Through this
collaboration with Times Group and Miss India Organization, we proudly showcase the wonders
of our State to the world. This calendar celebrates Arunachal Pradesh’s natural splendour and
these remarkable women. It is an invitation to experience the warmth of our people, the
richness of our traditions, and the magic of our landscapes. We welcome travellers to explore
Arunachal Pradesh, where every journey is a memory waiting to be made.
The highlight of the event was the grand unveiling of the calendar – “Rise and Shine in
Arunachal Pradesh”. Hon’ble Governor of Arunachal Pradesh Lt Gen Kaiwalya Trivikram Parnaik,
PVSM, UYSM, YSM, the Hon’ble Deputy Speaker, Shri Kardo Nyigyor, the Hon’ble Minister for
Tourism, Shri Pasang Dorjee Sona, the evening’s Guest of Honour, Neha Dhupia and other
esteemed dignitaries, came together to launch the calendar. Each page features iconic locations
of Arunachal Pradesh, captured with the poise and elegance of the Femina Miss India winners,
making it a collector’s item that inspires wanderlust.
Towards the end of last year, the members of the Miss India Organization, along with the
Femina Miss India winners, embarked on an extraordinary journey across various cities of
Arunachal Pradesh to capture the state’s unparalleled beauty through a spectacular calendar
and content shoot. Over two weeks, the team explored and shot at five breathtaking
locations—Namsai, Mechukha, Tawang, Ziro, and Anini—showcasing the region’s diverse
landscapes and rich cultural heritage.
This calendar features the stellar cast of Femina Miss India winners: Nandini Gupta – Femina
Miss India World 2023, Shreya Poonja – Femina Miss India 2023 – 1st Runner-up, Strela Luwang –
Femina Miss India 2023 – 2nd Runner-up, Nikita Porwal – Femina Miss India World 2024, Rekha
Pandey – Femina Miss India 2024 – 1st Runner-up, Aayushi Dholakia – Femina Miss India 2024 –
2nd Runner-up, and Tadu Lunia – Femina Miss India Arunachal Pradesh 2024.
Speaking of the partnership, Mr Rohit Gopakumar, Director – Worldwide Media and CEO – ZENL
and Times Digital Network, said, “The Times Group has been working closely with the
Government of Arunachal Pradesh to partner and collaborate on promoting the state’s offering
to the larger Indian Audience. We are proud to kick off this collaboration with the Department
of Tourism, Government of Arunachal Pradesh, in conceptualising and producing a beautiful
calendar which marries the power of femininity through the Femina Miss India and the scenic
Natural beauty of the state to create a magnificent masterpiece, the ‘Rise and Shine’ calendar
of 2025 for Arunachal Pradesh. It points to the state’s unparalleled beauty, where nature has
blessed the state of Arunachal Pradesh with attractive gems for tourists, such as rolling hills,
glimmering lakes, and waterfalls under the clear blue sky and crisp Himalayan air. It is a
commitment to spotlighting our country’s unexplored treasure like Arunachal Pradesh, its rich
diversity, boundless dreams, and the indomitable spirit of its people.”
Beyond the stunning calendar visuals, this collaboration also resulted in the filming of
captivating content (videos and still images) featuring stunning landscapes, topography,
heritage, and culture, among other aspects of the state, to promote the prospect of its tourism
and build positive optics and interest. The content will be promoted and amplified across the
digital properties of Femina Miss India, the Worldwide Media group network and Arunachal
Pradesh Tourism.
The calendar can be downloaded from missindia.com or by scanning the QR code below. It is
also available on www.arunachaltourism.com
About Arunachal Pradesh:
Popularly known as the ‘Land of the Dawn-lit-Mountains’, Arunachal Pradesh is nestled in the
farthest corner of India’s northeast, where the clouds kiss the lofty peaks and the rivers whisper
ancient tales. The land of serene beauty and untold wonders unfolds like a living tapestry
woven with emerald forests, rushing streams, and towering mountains. Its rich cultural mosaic
is woven from a blend of 23 indigenous tribes, each with unique customs, dances, and
languages. It is dotted with innumerable historical monuments and archaeological remains,
which bear testimony to its rich cultural heritage.
About Femina Miss India:
Femina Miss India is India’s credible and most sought-after beauty pageant, owned and
operated under the aegis of Times Group. It offers a platform for young women to showcase
their talents, gain diverse career opportunities, and represent India in international
competitions like Miss World. Over the last 60 years, the institution has become the most
significant and longest-running pageant annually. The pageant celebrates beauty, intellect, skill,
and empowerment, with winners serving as inspirational role models who enhance India’s soft
power on the global stage. The pageants encourage participants to voice their dreams, engage
in social causes, and pursue careers across various fields, including acting, fashion, media, and
politics.