HopperHQ, an Instagram scheduling tool has released a list of highest-paid celebrities, on Wednesday. It analyzes internal and publicly available data to determine the earning of celebrities and influencers through social media app. Influencers are categorized into eight core categories: Celebrity, Beauty, Fashion, Fitness, Food, Lifestyle, Sports, and Travel.
It's that time of year again…the Hopper HQ 🤑 Instagram Rich List 🤑 has been announced!
— Hopper HQ (@Hopper_HQ) July 24, 2019
According to the recent release, Kylie Jenner holds top spot as the celebrity who charges most, per post on Instagram. Football legend, Cristiano Ronaldo leads the list in the Sports category and ranks third after Kylie Jenner and Ariana Grande in the Celebs category. The Portuguese player has 176 million followers on Instagram and charges 6,73,49,082 INR per sponsored post.
Indian skipper Virat Kohli also made it to the list, at number nine in the Sports category. The Indian Cricket Captain charges a whopping 1,35,66,749 INR for a single post on the app.
While Kohli proudly holds a spot in the Sports star category, actress Priyanka Chopra-Jonas also found a place for herself on Instagram’s Rich-list. The actress reportedly charges Rs. 1.35 crore per sponsored post.
HopperHQ factors in the average engagement of the user through posts, likes and comments, their previous endorsements and the number of followers they have. The list is then ranked based on these estimates. The selected accounts are sorted in various categories and all account holders were contacted directly or through an agent to request a price per sponsored post.