Amethyst invites you to PÉRO X HELLO KITTY, Separated by Time & Space but connected to p é r o
by HEART, they introduce an all new season of kawaii created with their newest friend – Hello Kitty!
Come on in… and say Hello péro!
p é r o | spring- summer 2025. 11am to 7.30pm from April 1st to 3rd, 2025 at The Folly, Amethyst,
Whites Road, Royapettah, Chennai
She makes friends wherever she goes, spreading love and happiness. It’s almost a joyful union that
was destined to happen, when she finally meets someone exactly like her…separated by time and
space… but connected by heart.
On her 50th Anniversary, beloved Hello Kitty is happiest to meet her new friend – p é r o, and it all
began with a simple Hello!
What makes this friendship extra special is the fact that both Hello Kitty and p é r o live life
through three simple rules:
• To be loved, you need to be nice to others
• Human connection matters.
• Everyone should get along with one another.
Together, at last p é r o and Hello Kitty will embark on a once-in-a-lifetime journey discovering
all the nicest and most joyful things – big and small with our collaboration HELLO p é r o!
Sweeter than the apples that Hello Kitty loves, we both have been creating something special
for spring – summer’ 25, a season that combines our similar worlds that are innocent, joyous,
and timeless.
HELLO p é r o featuring everyday favourites of Hello Kitty, like cherries, strawberries, apples,
creamy cupcakes, milk cartons, and of course Hello Kitty herself, are realised through p é r o’s
design vocabulary as textiles and techniques on the garments.
Playfulness of Japanese Harajuku Street style and incorporating it with Hello Kitty’s favourite
pinks, reds, blues, and sunshine yellow, add to the vibrancy and colour palette of the shirts,
trousers, dresses, skirts, and jackets. Making this season even more special are the Hello Kitty
charms, socks, bags, hats, and rumāls (handkerchiefs).
Our collective love for nostalgia led p é r o and Hello Kitty to develop a new concept called
“Cottage Core Kawaii” which combines the charming cottage core and grandma core aesthetics
of bedsheets from Calcutta, Hungary and Europe with delicate laces, embroidery and prints.
The print explorations feature dainty Japanese flora and solid nautical sailor stripes and our
surface ornamentations burst with joy as we play with embroidered beadwork, fabric origami,
tassels, hand crochet, appliqué, patchwork, and custom-shaped wooden buttons.
The season’s textiles include Chanderi from Madhya Pradesh, ‘Mashru’ from Gujarat, gabardine
and taffeta silks from southern India, and transparent and lightweight stripes woven in Benaras.
Additionally, linen and gauze-like solid fabrics with contrast selvedge, and Jamdani were
developed in association with weavers from West Bengal. Crochet continues to be an important
part, wherein like every season a fresh take is taken on old-school techniques.
Making this season even more special are the Hello Kitty charms, socks, bags, hats, and rumāls
(handkerchiefs) crafted by p é r o, each evoking unimaginable happiness.
Sanrio and p é r o share their thoughts on this exclusive collaboration:
“We see immense potential in the Indian market and are excited about building stronger
connections with Indian consumers.
India’s rich history and vibrant culture provide the perfect foundation for Sanrio’s brands to
thrive. We look forward to achieving this growth by collaborating with exceptional partners like
Péro.”
Kiyoshi Saito
Managing Director of Sanrio Company, Ltd.
“Sanrio partners exclusively with brands that share our core values of friendship and kindness.
We are thrilled to partner with Péro on one of our first collaborations in India, as they truly
understand the essence of the Hello Kitty brand and its universe.”
Silvia Figini
COO Sanrio – EMEA, India and Oceania, Mr Men – Worldwide
“I am so happy to celebrate péro’s 15th anniversary with this special collaboration with Sanrio
on the occasion of Hello Kitty’s 50th anniversary. Together, péro and Hello Kitty will embark on
a once-in-a-lifetime journey discovering all the nicest and most joyful things–big and small with
our collaboration ‘HELLO péro!’ This collection is a celebration of our collective childhood
nostalgia that is reinterpreted in our own whimsical style–a mix of exquisite Indian
craftsmanship with the playfulness of Japanese Harajuku Street style.”
Aneeth Arora
p é r o
This exceptional p é r o x Hello Kitty collaboration is put together and managed by Dream
Theatre, Sanrio’s licensing agency in India.
About Sanrio:
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and
home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars,
Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and
Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness
and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to
offer quality products, services and activities that promote communication and inspire unique
consumer experiences across the world. Today, Sanrio’s business extends into the entertainment
industry with several content series, gaming offerings and theme parks. Sanrio boasts an
extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles
to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about
Sanrio, please visit sanrio.eu and follow on YouTube, TikTok, Instagram, Facebook, and X.
About p é r o:
Launched in 2009, péro – which means “to wear” in Marwari, a dialect of Rajasthan; draws from
age-old crafts across the world to create its own unique voice and place. Headquartered in New
Delhi, India, péro makes garments for men, women, and children (chota péro or little péro) and
home furnishings. The design vocabulary of the brand is lavishly simple and staggeringly
complex – quietly transcending boundaries between genders, ages, time, and geographies.
Relatable, unexpected and handmade, péro leans into a mosaic of childhood nostalgia and
above all – love. The love for craft, especially textiles, remains a cornerstone for the brand that
retails in 35 countries through 350 stores.
