Which market could be better for the giant video streaming industry, Netflix, than India, to increase its subscriber count. With a population of 1.3 billion, India is the first choice of Netflix after being blocked in China. India is a unique market, giving Netflix access to millions of users who own a smartphone and that number is steadily increasing. With access to smartphones and cheap data, more people now consume video content on their phones than any other device.
To please its Indian subscribers and to get a hold on the market, California based company is rolling out its 199 INR monthly plan, today. Now the company offers four plans on its subscription page costing 199, 499, 649 and 799 INR to the customers. 199 INR is a single-user mobile-only plan, and the viewers will not be able to cast or stream videos on their televisions or laptops.
Netflix has announced a new Rs 199 monthly plan.https://t.co/ISrRxVmUjU
— News18 (@CNNnews18) July 25, 2019
Most users were thrilled after the announcement, to try out the new ‘sasta and tikao’ plan and marked the occasion by sharing hilarious GIFs and memes. Here’s how Twitterati reacted to the news.
Netflix announce Rs 199 plan in India….
Me – pic.twitter.com/KrXbGMlgEZ
— God's Perfect Idiot 🇮🇳 (@OhNoParth) July 24, 2019
Netflix get cheaper at just Rs 199 per month
People who didn’t use Netflix b4 will b like – pic.twitter.com/UQBYhBgUce
— Gagan (@GaganAlmighty) July 24, 2019
Over the years Netflix has noticed an increase in its number of users from India. Being home to Bollywood and regional film industries gives Netflix another reason to increase its footprint in India. Over the past few months, the streaming service has commissioned a number of Indian original movies and TV shows. Recently, Netflix has also announced five new Indian origin series of very renowned directors and production houses, creating a new fan base.
With its new plan, Netflix is hoping to grab more attention and expand its business, removing the perception of a streaming company appealing to the urban elite audience.