Priyaasi, India’s fastest-growing D2C jewellery brand, has taken the world by storm with the launch of its latest collection – Elegance, Allure, & YOU! This exquisite assortment showcases a blend of premium wedding and American diamond jewellery, meticulously curated to capture the essence of Indian traditions, the opulence of the West, and the charisma of the renowned Dia Mirza, who is proudly returning as the face of Priyaasi for the second time.
Elegance, Allure, & YOU! collection by Priyaasi is truly a treasure trove of mesmerizing offerings, ranging from elegant ‘Wedding & American Diamond jewellery’ to classic and quirky men’s jewellery. Additionally, the brand is offering curated gift boxes consisting of bags, perfumes, and more, perfect for elevating everyday looks or planning for something grand. With a versatile range that caters to everyone, the new collection starts at an attractive price point of INR 1,000 and can be found on Priyaasi’s website (https://priyaasi.com/) and Myntra.
Speaking about the bright future and exciting opportunities ahead for ‘Priyaasi,’ Ananth Narayanan, Founder & CEO of Mensa Brands, expressed, “The accessories market is experiencing rapid growth online and in the coming years, we expect the demand to fuel further owing to favorable demographic trends. Since our partnership with Priyaasi, the brand has flourished remarkably owing to our strong focus on customer experience and product innovation. The collaboration with Dia coupled with Mensa’s unwavering commitment to consumer research, impeccable product quality and data-led marketing strategies, I feel certain that we can continue accelerating the brand and serve millions of happy consumers, both in India and abroad”
Commenting on her continued association with Priyaasi, Dia Mirza expressed, “I am thrilled to be a part of Priyaasi’s “Elegance, Allure, & YOU!” collection. This collection has something for everyone. It is my personal favourite. I can confidently step out wearing it for a night out or dinner party effortlessly. The collection combines the richness of Indian traditions and the allure of American diamond jewellery. It reflects the brand’s dedication to providing captivating products that appeal to a wide audience, and I am honored to be working with Priyaasi for the second time. We all have come together to celebrate the spirit of grace and charisma, bringing forth a wealth of beauty to Priyaasi’s audience.”
This remarkable alignment of the upcoming Rakhi festival with the launch of the collection on both Myntra and our dedicated D2C website (https://priyaasi.com/) provides the perfect opportunity for customers to choose meaningful gifts and adornments that embody the spirit of love and celebration. Furthermore, the brand has ventured into the offline segment through collaboration with Reliance for Azorte and Avantra stores, currently operating in Hyderabad, Bangalore, Mumbai, Gurugram, and Siliguri. Priyaasi has also spread its wings internationally with a recent launch on Amazon US.
About Mensa Brands:
Mensa builds global digital-first brands from India by partnering with the right entrepreneurs, investing in the business, and bringing the team’s expertise and technology to scale the brands. The founding team has a combined experience of over 100 years in Indian and global e-commerce. The team is led by Founder and CEO Ananth Narayanan previously the CEO of Myntra and Medlife and a Senior Partner at McKinsey Company. The company is backed by marquee global investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus, and Tiger Global Management. It has also secured debt financing from Alteria Capital, InnoVen Capital, Oxyzo, Stride Ventures.
