Lightness of being and behaving
New ways of making things create new perspectives, and new perspectives determine other ways to be into the world. The new ways ZEGNA tirelessly pursues originate in the materiality of fashion-making: a path that starts from the fibres and the fabrics, continues in the shapes, and finally reaches a multiple ending in the uses such shapes entice. Oasi Zegna is the place and the state of mind where it all happens.
The Fashion Show today introduces an oasis in Milan, among 192 bales of raw linen that occupy a square in the centre of Milano, on a backdrop of historic buildings, in broad daylight. The bales have been transported from Normandy, where flax is grown with its blue flowers that bloom for just a brief moment in early summer and will re-enter the production chain once the show is over, to be crafted in Italy into Oasi Lino. The dream of nature in a metropolitan context, and the circular values it conveys, becomes tangible. ZEGNA commits to certifying Oasi Lino fibres as 100% traceable by 2024.
A sense of soft precision defines the collection. Volumes are fluid, categories are liquid: deconstructed jackets with low or standing collars; airy duster coats; round-neck tops that replace jackets; vests that double as tank tops; bombers that flow into shirts. Irregular lines run on the exterior of items as well as inside, in the linings, showing up on turn ups, marking the tension of uniform/non-uniform. Textured knitwear further accentuates the sense of ease and suppleness. The palette, worked in scales of similar tones and irregular monochromes, is an amalgamation of neutral hues.
L’OASI DI LINO is a state of mind: one of lightness in living and behaving
