In response to the growing prevalence of explicit and morally degrading content on digital platforms, Go Spiritual has launched a powerful campaign advocating for the creation and consumption of spiritually and ethically uplifting content. The initiative is set to inspire content creators and audiences to engage with media that upholds positive values, ethics, and cultural integrity.
Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, has emphasized the urgent need for a shift in digital content trends. “Digital platforms wield immense influence over society, particularly the youth. Unfortunately, much of today’s content prioritizes sensationalism over substance, negatively shaping societal norms. Through this campaign, we aim to encourage meaningful storytelling that nurtures personal and collective well-being,” said Tyagi.
Go Spiritual is a leading charitable and spiritual initiative that blends ancient wisdom with modern solutions to address the challenges of today’s world. Dedicated to promoting spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes, the organization stands as a beacon of hope and transformation.
Go Spiritual’s campaign will harness the power of its extensive media platforms, including Go Spiritual News Magazine and its upcoming Web TV and OTT platform, to drive awareness and promote responsible content creation. The organization will collaborate with like-minded influencers, spiritual leaders, and media professionals to reinforce the significance of moral and spiritual values in digital narratives.
A crucial aspect of this initiative is advocating for stronger content regulations on digital platforms. Go Spiritual urges regulatory bodies and streaming services to enforce stricter guidelines to curb the proliferation of explicit, absurd, and ethically questionable content. The organization will actively support policies that empower content creators committed to ethical storytelling while discouraging content that erodes societal values.
Beyond policy advocacy, the campaign seeks to create a cultural movement that fosters an environment where digital content serves as a tool for enlightenment, inspiration, and positive transformation. By rallying creators to uphold artistic integrity and encouraging audiences to support content aligned with ethical and spiritual principles, Go Spiritual aims to restore digital media as a force for good in society.
As this campaign gains momentum, Go Spiritual calls upon media professionals, content creators, policymakers, and audiences to join the movement in shaping a digital landscape that prioritizes meaningful, enriching, and value-driven content. The time has come for a collective commitment to ethical media that uplifts and inspires rather than degrades and misguides.
Go Spiritual is a pioneering initiative and social enterprise that serves as the spiritual and social arm of the renowned Approach Entertainment Group, embodying the group’s commitment to creating transformative platforms that address the spiritual and emotional needs of society.
Approach Entertainment Group is a leader across multiple domains, including celebrity management, film production, advertising and corporate filmmaking, film marketing, events, and entertainment marketing. Its outstanding contributions to the industry have earned it several prestigious awards, including the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and the Yuva Ratn Award. The group also operates Approach Communications, a PR & Integrated Communications agency, and Approach Bollywood, a dedicated Bollywood and entertainment newswire.
The visionary behind the group’s success is Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters underscores his dedication to meaningful storytelling. Currently, he is working on new film and web series projects that aim to further elevate the creative landscape.
A deeply spiritual individual, Sonu Tyagi holds a degree in Psychology and has pursued professional courses in Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group in 2004, he gained extensive experience working with leading advertising agencies and media houses in India.
