Masoom Minawala walks the runway for Vaishali S at Milan Fashion Week 2022 as the showstopper
Global fashion icon also known as the ‘Face of Indian Fashion’, Masoom Minawala was the first-ever Indian creator to walk the runway as a showstopper at Milan Fashion Week for Vaishali S (first female Indian designer to showcase a collection at Paris haute couture week). Being a passionate admirer of Indian craftsmanship and handlooms, Masoom proudly supported Vaishali and her ethereal pret-a-porter designs.
Masoom is visiting Milan Fashion Week for the fourth year in a row, representing worldwide luxury brands such as Fendi, Emporio Armani, Dior, Jimmy Choo, Furla, and many others. Keeping her non-profit campaign #SupportIndianDesigners in mind, Masoom showcased Indian designers such as Kavya Potluri, Chisel by MR, and many more while styling them with petit luxury brands to give a surreal fashion week edge.
Commenting on this experience, Masoom Minawala, Global Fashion Icon, Entrepreneur and Investor says, “Vaishali is one of my favourite designers and to be a showstopper for her at a global stage like Milan Fashion Week, was an absolute dream come true. I have been attending fashion week in Milan since 2019 and every year, it’s a truly sublime experience seeing all the emerging designers and trends showcasing their talent. Supporting such talented Indian designers on a global platform and helping them expand their audience is one of the key reasons why I started content creation in the first place. As for being told that I’m the first Indian to ever walk for MFW, well it’s a crazy yet humbling experience and I look forward to a lot more of them!”
Masoom also recently launched her self-produced social media exclusive web series on Instagram – #MasoomTakesFashionWeek that shares her journey and experience during Milan and Paris Fashion Week with her 1.48+ million followers. Not just this, but the series narrates the efforts that goes into creating content, the creative process behind it and the challenges and struggles faced by Masoom to get where she is today including getting invited to the exclusive shows at Milan Fashion Week.
You can tune into the series here- https://www.instagram.com/reel/CaPltO1lXTL/?utm_medium=copy_link
About Masoom Minawala:
With over a whopping 1.48 million followers across all her social media platforms, Masoom Minawala is a Global fashion icon also known as the ‘Face of Indian Fashion’, Entrepreneur and Investor. Alongside creating insightful and creative content, she launched her non-profit campaign – #SupportIndianDesigners during the pandemic which aims to help small Indian businesses and designers grow on a larger level and take them to a global stage. To date, her campaign has helped more than 100 brands and generated 400,000+ conversations. Besides disrupting the content creation ecosystem, Masoom also launched her venture Empowher- a platform to empower homegrown women-led Indian brands, bring visibility to them, and elevate them to a global audience. Masoom recently turned Investor by investing in companies like The CAI Store, The Betel Leaf & Co, One Impression and FrontRow while representing India at global platforms like Cannes Film Festival, Milan Fashion Week and Paris Fashion Week multiple times in a row. To top it off, Masoom recently became a proud member of Women India Chamber Commerce & Industry (WICCI), India-Austria Bilateral Business Council.
