The apparel brand has launched a fresh summer collection of Kimonos & Capes in florals and pastels
Aditya Agarwal, Founder, Cloth Haus
Cloth Haus, an exquisite collection of printed garments, has launched its new range of summer wear. This collection draws inspiration from cool and soft summer shades and prints that are calm to the eyes. It encourages sustainable slow fashion as each piece is a classic. These are light-weight in nature, with unique prints and pastel shades that give the oomph factor when paired with everyday fashion.
For the upcoming summer season, the easy wear garments are a perfect addition to the monotonous colours beneath them. The designs are primarily printed, adding a dash of feminine touch to the entire outfit via the vibrant colors. The prints are eccentric, providing a one-of-a-kind look to the women flashing the layers. Keeping in mind the onset of the season, the brand has created the collection with a tinge of breezy pastel shades. Be it on a beach or for a 9 to 5 regime around the clock, these styles can accessorize any look.
Cloth Haus exhibits quite a range of layers in the new summer collection. Pair up your best look with a beautifully printed Poncho top to hit the office, an origin from South America. The other varieties of easy wear boast of Capes, Kimonos and Kaftans, that are a great option to work around as cover ups for that OOTD look. Catering to the audiences, the price range of the exclusive collection is quite decent, and doesn’t burn a whole in the pocket of the consumer. They will also be launching a summer range of tunics with prints reminiscent of beautiful artworks.
Speaking about the collection, Aditya Agrawal, Director of Cloth Haus said, “The latest summer collection at Cloth Haus is focused to make the season stylish with zero compromise on comfort. The modern Indian woman is watchful of what she wears and how it resonates to her personality. The collection is an amalgamation of this thought. We are confident that our price-sensitive collection will resonate with the confident self-dependent young woman of today. And as with them, our core philosophy is rested on being sustainable in every aspect. We will, hence, be governed by slow fashion, recycled fabrics, organic cotton and ethical production practices across our entire stakeholder ecosystem.”
In addition to their single-brand outlet at Kemp’s Corner in Mumbai, Cloth Haus is currently available across platforms such as Amazon, Ajio, Myntra, Flipkart & Meesho. The plan is to have presence in established and emerging metros across the country including Mumbai, New Delhi, Bengaluru, Pune, Hyderabad, Ahmedabad and Lucknow.
Styling Tips:
• Unwind during the summer at a beach with a light pink floral Poncho over a monotonous bikini set
• Style your Kaftan with a one piece of a complementing colour, accessorize it with bohemian earrings and a pair of transparent wedges
• Pair your Kimono elegantly with a white tank top, a pair of washed light-blue jeans and high heels on a busy day at work
• While styling a cape, define the waistline with a statement belt to create a bold look for the day
The line of products may be purchased on https://clothhaus.com/
To know more, visit https://www.instagram.com/cloth.haus/