Dipti Advait, the creative force behind Nouria, seamlessly blends her fashion education and rich industry experience to craft a brand that redefines contemporary elegance. Dipti holds a post-graduate degree in fashion from Juhu SNDT, laying the groundwork for her journey into the dynamic world of fashion.
Her creative vision is deeply rooted in diverse inspirations – art, culture, architecture, and spirituality. Drawing from her first job in the export line, collaborating with high-end designer labels and serving as the creative director for the esteemed brand “Zoraya,” Dipti has honed a unique perspective in the fashion landscape.
Beyond the design studio, Dipti is a multifaceted individual with a love for arts, attending shows and galleries, and expressing herself as an artist. Her passion extends to cultural artisanal work and a profound appreciation for abstract art, where every piece unfolds a narrative. She loves traveling to culturally rich places and loves spending quality time with her friends , family and her dog in her personal time.
As the Creative Director and Co-founder of Nouria, Dipti assumes diverse roles and responsibilities – from product design and conceptualization to research, development, production, brand image, and communication across platforms. Her unique skill set encompasses creative thinking, styling, understanding consumer behavior, and business development, shaping Nouria’s narrative.
The inception of Nouria stems from Dipti’s personal need for inclusive and affordable clothing. Fueled by the desire for clothing that is effortless, empowering, and beautiful, she identified a gap in the market, especially for oversize women. This gap propelled her to create a brand that caters to all sizes, challenging the norms of traditional fashion.
Dipti’s professional journey is marked by achievements, including collaborations with well-known international brands, high-end boutiques, and designers. Her role in marketing and sales for international businesses underscores her global impact.
Maintaining work-life balance is an art for Dipti, driven by her love and passion for her work. Meditation and spa sessions serve as quick fixes, while conversations with friends and mentors provide guidance when needed. In Dipti Advait, Nouria not only finds its creative soul but a visionary leader shaping the narrative of contemporary fashion with inclusivity, authenticity, and a celebration of the modern woman.
