DiAi Designs is set to launch their new collection DiAi LUXE, glamorous yet classic jewellery, curated for the quintessential modern woman who wants to make a reflection of her charm and set eyes to her dainty baubles in a chic yet subtle glance. The LUXE collection consists of bijoux pieces that ooze out glamour to give the wearer an experience of timeless style.
DiAi Designs has created designs that are sophisticated, elegant and forever. The collection is an extension of the brand’s current aesthetic, and carries the essence of treasuring classic pieces that never go out of style and also offer the delight of statement wear. The collection can be paired with high fashion formal wear to luxury occasion wear couture. Layering necklaces from the collection tenders a chic drama to one’s ensemble, on the other hand, a fashion forward can stack neck pieces and create a fun look for an outing.
The 3-in-1 Adjustable Tennis Necklace is a testament that ‘versatility’ was a key element while creating the design moodboard for this collection. It can be worn as a regular tennis necklace, as a choker (a combination that is loved among DiAi patrons) and as a bracelet with a dangling ‘charm style’.
Disha Shah, founder of DiAi Designs, shares that her favourite piece from the collection is the one she originally made for herself; Di’s Signature Modern Bangles. One often hears about chunky gold bangles, solitaire bangles or traditional bangles, but the brand went on to create diamond bangles that are minimal yet glam! These modern bangles are everything that the millennial mind would adore.
Their designs are stylish and minimal, perfect for your everyday luxury. From layered necklaces, solitaire pieces, effortless earrings, ring and bracelet stacks to custom bridal sets, they have it all! The modern classic touch to all their designs gives them a perfect amalgamation of trendy yet timeless, to pass on for generations to come. Made in 18kt gold and certified lab-grown diamonds, they are truly a girl’s and Earth’s best friend!
The founder and designer, Disha, comes from a family of diamond jewelers, with an established brand in diamond jewelry. After her schooling in Hong Kong and further studies in Mumbai, she worked 9-5 jobs and later joined her family business. With the desire to do much more than usual, Disha initially set off with DiAi Designs with her friend, who later had to take a step back due to personal commitments.