Carat Crush, spearheaded by its visionary co-founders Arpan Mahtani and Aanchal Mahtani, stands as a beacon of innovation and empowerment in the realm of fine jewellery. Their journey is one of passion, determination, and a relentless pursuit of redefining the essence of everyday luxury, particularly as the world celebrates International Women’s Day.
Their brainchild, Carat Crush, was born from a desire to infuse high-value gifting with a personal touch. Aanchal’s wedding experience, receiving traditional gold coins devoid of sentimentality, sparked the idea. Together with Arpan, they established a pret line within the esteemed Diamantina Fine Jewels, bridging the gap between investment value and emotional resonance.
Their diverse backgrounds proved instrumental in shaping Carat Crush. Aanchal’s expertise in jewellery design and publicity, combined with Arpan’s focus on e-commerce and marketing, formed a formidable partnership. This synergy allowed them to carve a niche by offering wearable, versatile, and authentic pieces that cater to the modern woman. Carat Crush emerged as a beacon in a saturated market by focusing on ‘Daily Diamonds’, offering pieces that seamlessly transition from day to night.
Navigating a male-dominated industry posed a lot of challenges, requiring perseverance and patience. Arpan and Aanchal faced these challenges and emerged stronger, proving that hard work and passion know no bounds. Celebrating women is at the heart of Carat Crush. With a predominantly female team, their brand is not just about jewellery; it’s a testament to female empowerment—run by women, for women. On International Women’s Day and every day, they champion inclusivity and diversity.
Their proudest moment? The creation of the Slide® collection—a playful yet unique range that embodies the essence of Carat Crush. It’s moments like these that fuel their passion and drive for excellence.
Looking ahead, the future of Carat Crush shines bright. They envision becoming the epitome of ‘daily diamonds’, reshaping how women adorn themselves with practical yet luxurious jewelry. With a commitment to innovation and customer satisfaction, they aim to expand their product range and reach, catering to the evolving needs of their clientele.
For aspiring female entrepreneurs in the jewellery industry, Arpan and Aanchal offer simple yet profound advice: stay true to your passion, understand your audience, and create something unique.
As they continue to redefine everyday fine jewellery, Arpan and Aanchal’s journey serves as an inspiration to women everywhere—proof that with determination and vision, anything is possible.
