In the age of using platforms to reach maximum consumers, a few brands and companies are eliminating the middlemen to have a direct connection with their consumers. These Direct-to-Consumer brands are trying their best to sell their products via their platform/store to build a more loyal customer base. The year 2020 saw exponential growing popularity for D2C startups as the business model was accepted by many. Health and nutrition startups work a lot on D2C model, a few such promising startups are:
1.OZiva:
OZiva, a leading clean plant-based nutrition brand in India has a variety of products for daily fitness and lifestyle, nutra-cosmetics for hair and skincare for all age groups. Founded in the year 2016, by co-founders Mihir Gadani & Aarti Gill, they are committed to supporting every single person who wants to be a better version of themselves and wants to ensure that people achieve the best fitness, physically & mentally, with High-Quality Clean Nutrition – the one that the body truly deserves. OZiva products are available at: https://www.oziva.in/ and other e-commerce platforms like Flipkart, Amazon, Nykaa, etc. They also have exciting offers and sales on their platform.
2.Cult Fit:
Cult has become a phenomenon when it comes to gym and fitness. Cult fit is present all over India now and with their app they try to reach to their consumers directly on a personal level. Taking the fitness trend to another level, the app provides other facilities as well apart from just physical fitness. They have options of dietician/nutrition consulting, mental health consultation, therapy, healthy recipes, etc.
3.Upakarma Ayurveda:
Upakarma Ayurveda, India’s fastest growing Ayurvedic Brand founded in the year 2017 by the Brother Duo – Vishal Kaushik and Parag Kaushik, has established itself as a trusted brand for genuine-quality products. Its conventional media use along with constant social media presence and engagement with educational messaging has increased its customer base and involvement significantly and has resulted in a fifty-fold increase in clicks on its websites during the lockdown. Upakarma Ayurveda started on a very small scale with a few hundred customers and is now closing upto 50,000 orders per month. The brand has seen over 100 percent year-on-year rise in its revenues and putting faith in D2C strategy; it has seen its sales surge by 55-60% percent during the Pandemic. One can also buy its products from its official website – https://upakarma.com/
4.Aadvik Foods:
With an aim to bridge the gap in the farm-to-table organic milk landscape, founders Hitesh Rathi and Shrey Kumar began processing camel milk for popular consumption. Aadvik Foods was launched with the knowledge that camel milk contains Iron, Vitamin C, Calcium, Protein, and a host of other essential vitamins and minerals. Camel’s milk improves the immunity of the body. It helps in gut healing, reducing hyperactivity, and improving behavior. With the pandemic hitting, Aadvik has moved ahead more aggressively with doorstep delivery via Pickrr. With this, Aadvik has grown by 20% in the past few months compared to the previous year. Recently, Aadvik Foods has launched camel milk ghee. With this launch, Aadvik Foods further adds to its unique line of offerings that consist of 40 SKUs including raw camel milk powder, freeze-dried camel milk powder, frozen camel milk, camel milk chocolates, and camel milk-based skincare solutions.
5.Patanjali:
Patanjali Ayurved, is an Indian multinational consumer packaged goods company that manufactures mineral and herbal products. Patanjali is the biggest and successful D2C brand we have come across. They not only sell through different sellers but also have their own D2C channel. They have the largest consumer base for ayurvedic and health products, not only in India but worldwide.
