17:17 by Simmi Saboo made an unforgettable mark at Lakme Fashion Week in partnership with FDCI, held in Delhi on October 13th, with the highly anticipated launch of its latest collection, ‘Zooni’. The collection, a celebration of the rich cultural heritage of Kashmir, was a visual spectacle that masterfully combined traditional craftsmanship with contemporary design, leaving fashion enthusiasts captivated by its beauty and sophistication.
The highlight of the event was the show-stopping appearance of celebrity Soha Ali Khan, who closed the show in one of Simmi Saboo’s exquisite creations. Draped in a regal ensemble from the ‘Zooni’ collection, adorned with intricate Kashmiri embroidery, delicate gold embellishments, and modern digital floral prints. Her graceful presence perfectly embodied the ethos of the collection, which seamlessly blends ethnic elegance with cutting-edge fashion. Influencer/model Sukhmani Gambhir opened the show showcasing an intricately embroidered cobalt blue ensemble that made the audience excited to see more of the collection.
The ‘Zooni’ collection, inspired by the timeless beauty of Kashmiri prints, was a true testament to the artistry and craftsmanship that defines Simmi Saboo’s design aesthetic. Each piece in the collection—crafted from luxurious silks, shimmering golds, and delicate tissues—featured intricate Kashmiri embroidery juxtaposed with vibrant digital floral patterns, offering a modern take on traditional wear. The collection included an array of contemporary Indian styles such as elegantly draped sarees, regal lehengas, and chic kurta sets and structured pantsuits each designed to keep cultural heritage alive while appealing to the modern fashionista.
In attendance at the show were some of the top influencers in the fashion world, including Sonam Chabbra, Mehak Jain, Shreya & Soumya Chawla and Shivani Pancholi to name a few, all of whom expressed their admiration for the striking combination of traditional and contemporary elements in Simmi Saboo’s designs. Their presence, alongside other prominent figures in the fashion industry, added to the glamour and buzz surrounding the ‘Zooni’ collection.
Talking about the collection, Simmi says, ‘Zooni is a heartfelt tribute to the rich tapestry of Kashmiri heritage. Each piece in this collection draws inspiration from the intricate patterns of traditional kalin, weaving stories of the region’s vibrant culture. As I explored the deep-rooted artistry of Kashmir, I felt a profound connection to its history and craftsmanship. The colors and designs reflect not just aesthetics, but also the resilience and spirit of the people. Through Zooni, I aim to celebrate this heritage, bringing a piece of Kashmir’s soul into everyday life. It’s more than a collection; it’s a journey of love, memory, and cultural pride’
The collection launch at Lakme Fashion Week in partnership with FDCI was a resounding success, marking yet another milestone for 17:17 by Simmi Saboo as a leader in contemporary Indian wear. The ‘Zooni’ collection, with its intricate designs, luxurious fabrics, and seamless fusion of tradition and modernity, is sure to be a coveted addition to wardrobes this season.
About Simmi Saboo
With eight years of experience in the fashion industry, Simmi Saboo is renowned for her unique ability to blend Indian heritage with contemporary design. Specialising in graphics and digital prints, her work reimagines traditional elegance with modern flair, creating pieces that resonate with today’s fashion-conscious individuals. Simmi’s attention to detail and dedication to preserving cultural artistry while pushing the boundaries of design make her a standout name in Indian fashion.
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Website: https://1717designerwear.com
