A fresh dose of caffeine in your daily skincare regime
India’s first caffeinated personal care brand – mCaffeine – launches their all-new, meticulously curated Naked & Raw Coffee Face Moisturizers with oil-free, lightweight & deep moisturization formulas.
Moisturizers are an everyday go-to product one must include in their skincare routine. Even while staying indoors our skin needs that dose of freshness. So, hydrate your face with caffeine goodness as mCaffeine has brewed three new coffee moisturizers that are designed to scram your skin worries. The three new mCaffeine Naked & Raw Face moisturizers – Coffee, Cappuccino and Latte – are 100% Natural, Vegan & Peta Certified.
1.Naked & Raw Coffee Moisturizer Formulated for oil-free hydration and is made with coffee, Hyaluronic Acid & Pro Vitamin B5. It is made for a daily dose of oil-free hydration, packed with skin-friendly ingredients. The moisturizer has ingredients like Hyaluronic acid that helps with an instant dose of hydration to the skin making it plum by drawing more water with its skin hydrating properties; Coffee is rich in antioxidants which helps tone and soothe the skin;& Pro-Vitamin B5 maintains skin hydration & enhances water retention by binding more water to the skin.
2.Naked & Raw Cappuccino Coffee Moisturizer is a lightweight formulation with Vitamin E, Almond Milk & coffee and is the perfect lightweight moisturizer. It not only has a heavenly aroma of freshly brewed coffee to elevate your senses but also elevates your skin with skin-friendly ingredients. It has ingredients like coffee loaded with antioxidants that tone the skin and caffeine helps with anti-inflammatory properties to calm and soothe the skin. Vitamin E helps to repair the skin and fight free radicals that cause damage to the skin by environmental aggressors. Almond milk makes the skin more soft and supple.
3.Naked & Raw Latte Coffee Moisturizer is formulated for deep skin hydration with Shea Butter, Almond milk. Coffee and Ceramide. It helps with deep moisturizing for dry, flaky and itchy skin. This moisturizer for face has ingredients like Shea Butter which combats dryness & helps to deeply moisturize & nourish the skin. Ceramide in the moisturizer improves the skin’s moisture barrier that gets damaged due to water loss in the skin. Ceramide also locks in moisture in the skin by replenishing & strengthening the barrier. Almond Milk relieves dryness in the skin & soothes the skin. Coffee, with its anti-inflammatory properties & antioxidants together, helps in repairing the damaged skin barrier and strengthens the skin to protect it from free radical damage. Packed with the goodness of skin-friendly ingredients, this moisturizer has an aroma of rich creamy coffee hard to resist.
Talking about the launch, Tarun Sharma, Co-Founder & CEO, mCaffeine said, “We spend a lot of time making sure the products we deliver are of superior quality. In my opinion, it is always important to have a healthy skin routine that suits one’s skin-type. The new range of moisturizers are carefully formulated keeping all skin types in mind. It is important to also have a balanced skin regime we should follow even when we are indoors because the skin needs good hydration and care, irrespective of the weather. And that is why we have tried to make sure these three new moisturizers fit the bill for all types of skin”
mCaffeine’s Naked & Raw Face Moisturizers are 100% Natural, Vegan, Cruelty-free, Made Safe & Peta Certified. They are free from SLS & Paraben, FDA-approved, and dermatologically tested.
mCaffeine is India’s first caffeinated personal care brand, launched in 2016, cofounded by Mr. Tarun Sharma and Mr. Vikas Lachhwani. The brand is focused on the millennial lifestyle with mass premium offerings. mCaffeine, a D2C brand has sold more than 2.8 million products in just 4 years of launch. Currently, the products are available at 18000 pin codes across India. While the brand is still quite young, mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa.
mCaffeine, currently is present in 3 major categories – Face Care, Hair Care and Body Care. There are about 25 products in the portfolio so far and there are aggressive plans to further launch 15-20 products in the next one year. mCaffeine products are available on all major shopping portals namely – Amazon, Nykaa, Flipkart and sells through its own e-commerce portal www.mcaffeine.com. Almost half of mCaffeine products are best sellers in the categories they operate in across marketplaces.
The brand is at present focusing on India with global potential for the future.