Crafted for the discerning Indian man, XYXX- a premium men’s innerwear and loungewear label, launches two new athleisure lines- elevated basics that focus on comfort, functionality and fashion-forward sensibilities to make your #EverydayElevated. As the brand forays into the ever-evolving and burgeoning realm of athleisure, the two lines- Hype and Code, strongly reflect the fashion sensibilities of 2021- an amalgamation of edgy, versatile and effortlessly easy.
As a brand who has always stayed ahead of the curve in terms of fabric, design and ethos, XYXX continues to evolve in tandem with the young man of today. Hype and Code provide a range of versatile bottom wear that offers something for everyone. From running errands to breaking a sweat at the gym, from binge-watching a show to running to catch your next flight, XYXX ensures you carry your comfort with you and look good while you’re at it.
Making Everyday Elevated with Cotton Rich
A true pioneer in fabric innovation, XYXX was one of the first homegrown brands in the country to offer bamboo cotton variants in men’s innerwear. Tailoring comfort for the Indian subcontinent, XYXX leads the charge in using fabrics that cater to the climate, functionality, and habits of the young men of today. In line with this thought, XYXX’s Hype and Code are crafted from Cotton Rich, a fabric that maintains the comfort and absorbency of traditional cotton, while enhancing the durability, performance and wrinkle-free qualities of the fabric.
Code features Track Pants, crafted for superlative comfort and equipped with Fleximax technology- making them body responsive as well as easily stretchable. Hype, with its versatile range of joggers and shorts, is a high-street alternative, packed with the functionality of the Cotton Rich fabric. Classified under SuperSmooth, the peach finish ensures a supremely soft touch and power packed with an antimicrobial finish, Hype and Code are built for lasting freshness and odour proof wear.
Wear-Everywhere Designs
Code track pants are tailored with a relaxed fit, that falls comfortably away from the body. Featuring a stealth zipper pocket on one side to keep all your essentials at hand, the Code line ensures a smooth ride from work to weekend and everything in between. With an easy and contemporary design language, Code is set to be your go-to loungewear all year round.
Hype, a high-street, functional and fashion-forward athleisure alternative, features joggers that seamlessly bridge the gap between work and play, couch and airport, as well as errands to a night out on the town. Tailored with a streamlined silhouette that skims glutes and thighs and tapers to the hem, Hype lets you breeze through situations looking good and feeling good every step of the way.
Keeping comfort as the true north, both Hype and Code are designed to provide comfort and ease with every wear. The track pants, joggers and shorts are equipped with a waistband with covered elastic that guarantees no marks as well as set-in pockets that neatly fit all your belongings.
Commenting on the new lines, Yogesh Kabra, Founder of XYXX says, “We’ve all seen the world change in front of our eyes in the last two years, and for us, it was only natural to change, adapt and elevate our everyday. Hype and Code come as two robust additions to our portfolio, giving young men a fashion forward, highly functional and most importantly, comfortable second skin to live in. Our joggers, track pants and shorts are crafted for versatile use- be it a trip to the supermarket, a night out or even lounging with your family at home. Our choice of fabric gives us that edge, and allows us to plug a gap in the market- a durable, fashionable, functional and affordable athleisure option crafted for the discerning Indian man”
Crafted for seamless integration from work to play and day to night, XYXX’s athleisure additions- Hype and Code further strengthens its diversified offering across categories and establishes the brand as the men’s lifestyle label to watch for.
Hype and Code are available at xyxxcrew.com
Prices starting INR 1349
About XYXX: XYXX is a proud, home grown Indian brand that specialises in underwear and loungewear for men, made from naturally-sourced, eco-friendly fabrics and gives them a fashionably well-designed edge with cool colours, quirky prints and stellar designs. With its innovation-driven product play, XYXX focuses on technological prowess to deliver exceptional quality, hyper functionality as well as affordability. XYXX products are available on their website (xyxxcrew.com) as well as Amazon, Myntra, Flipkart and Ajio and in top MBOs across India.
Website: https://xyxxcrew.com/
