In today’s world love in business isn’t limited to romantic partnerships. Across India’s growing D2C food and nutrition space, many brands are being built by siblings, spouses, cousins, chacha-bhatija and extended family members whose shared trust and vision translate into strong, enduring businesses. These relationship-led ventures prove that when emotional equity meets entrepreneurial ambition, it creates brands consumers truly believe in.
From plant-based nutrition to fresh batters and gourmet dips, here are 5 Relationship-Driven Business Stories that prove love builds the strongest brands:
1. Chacha’s : A Chacha–Bhatija Duo Preserving Punjabi Flavours Across Generations
Founded by the chacha–bhatija duo Manpreet Singh and Ravinder Singh, CHACHA’S revives homestyle pickles made using time-honoured methods once common in Punjabi households. Unlike mass-produced condiments, every jar begins on a slow-burning flame, allowing spices to bloom naturally and flavours to mature patiently. Bridging a decades-long gap, this chacha–bhatija duo blends ancestral pickle-making wisdom with modern convenience, bringing the soul of the traditional Punjabi kitchen to today’s dining tables.
Beyond tradition, CHACHA’S is redefining pickles as a new-age snacking category rather than just a side dish. The brand aims to build a strong community of consumers who value authenticity and flavour, with the long-term vision to become India’s most trusted homestyle pickle brand, known for ethical practices and uncompromising quality from kitchen to consumer.
Relationship lens: Extended family (Chacha–Bhatija)
Category: Traditional condiments / pickles
2. Slurrp Farm: Two Friends Building a Better Kids’ Food Brand
Founders, Shauravi Malik and Meghana Narayan who happen to be longtime friends, met at a Diwali gathering in London and went on to launch Slurrp Farm in 2016 to provide healthier packaged food options for children, emerged from their shared desire to make healthy eating easier for families and that is how Slurrp Farm was created.
Motivated by the lack of nutritious supermarket choices, the duo created a brand focused on millet-based cereals, cookies, and mixes, blending traditional grains with modern convenience. Their complementary strengths have helped the brand become a trusted name in children’s nutrition.
Relationship lens: Friends → Co-founders
Category: Kids’ nutrition / packaged foods
3. Wingreens Farms: Partners Turning Everyday Condiments into a Premium D2C Brand
Founded by Anju and Arjun Srivastava, Wingreens began with a mission to support farmers and create high-quality food products. Today, the brand offers dips, spreads, sauces, snacks, and more while expanding through both retail and direct channels. What started as a shared vision has evolved into a multi-brand food platform, demonstrating how shared passion can evolve into a nationally recognized food brand.
Relationship dynamic: Spouses combining social impact with scalable food innovation.
4. Open Secret: Batchmates Turning Healthy Snacking into a Scalable Startup
Founded by Ahana Gautam and her IIT-Kharagpur batchmate Udit Kejriwal co-founded Open Secret with a focus on transparency and clean ingredients. Starting with wholesome cookies, the brand has expanded into multiple snacking categories, addressing the growing demand for healthier indulgence.
Relationship lens: College batchmates → Business partners
Category: Clean-label snacks
5. Blue Tribe Foods: A Couple Championing Plant-Based Protein
Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe focuses on creating plant-based alternatives suited to Indian tastes. The brand reflects a shared purpose-driven approach toward sustainability and conscious consumption.
Relationship lens: Husband-wife founders
Category: Plant-based snacking brand
