Women-led startups in India are growing. From taking care of the home to running businesses efficiently, women are capable of it all. The Indian startup ecosystem is witnessing aggressive growth, and some credit goes to our women too. In 2023, women entrepreneurs are writing their own stories while changing the gender narrative in the startup culture. The process might be slow, but we are heading in the right direction. And it is fascinating to see some of the incredible products and brands being built by women.
Here are some women led indie brands all of us can support this Women’s Day:
Pure By Priyanka ‘Myoho’
A blend of ancient Ayurvedic secrets and modern science is what Pure by Priyanka-Myoho aims to deliver. Pure by Priyanka was founded by Ms. Priyanka Sarna, who has always been driven about skincare and earthy ingredients. Her love for beauty and skincare stemmed from looking at her Dadi (paternal grandmother), regularly fixing some home-based remedy for her grandchildren. Right since then, from mortar and pestles, to formulating her own range, she considers ‘Myoho Pure by Priyanka’ to be a really blessed experience. Their products are available in most online stores and on their website – https://purebypriyanka.com/
The Moms Co.
A passionate entrepreneur and a loving mother full of enthusiasm, Malika Datt Sadani is the founder & CEO of The Moms Co., one of India’s toxin-free brands catering to babies, expectant and new mothers seeking natural, chemical free products for their daily personal care regimen. Established in 2017, The Moms Co. works with experts to benefit people who are conscious about their daily skin care routine. Available on Nykaa, Amazon and all online marketplaces, one can also shop through their website – https://themomsco.com/
Tea Trunk was founded in 2013 by Tea Sommelier Snigdha Manchanda to source teas direct from farmers and craft them into unique blends with all natural ingredients. She is trained under Japanese Tea Master, Nao Numekawa and has a certificate from the Tea Sommelier Academy in Sri Lanka. She is an empanelled author and spokesperson for Tea Board of India. Their teas are available online as well in stores, check out their website for more than just gourmet teas – tea experiences and teaware: https://teatrunk.in/
MriKa is a printed textiles company based at Jaipur founded by Kamini and Mridula. They are primarily into hand block printing on natural fabrics. As environment enthusiasts they plan on keeping their practices as nature friendly as possible. All the products are completely hand crafted by expert artisans. Their product categories range from apparel to home décor to accessories. Check out their collection on their Instagram page: @mrikajaipur
The Wishing Chair
The Wishing Chair is “a homegrown Indian brand designing products that celebrate creativity, Indian craftsmanship, and life’s little pleasures”. Founded by Avneet Mann and Vivita Relan, their dream incarnate began as a little store Delhi back in 2012, and has since evolved into a pan-Indian, design-led retail brand by women, for women. They have everything from minimalistic planters, luxurious candles, and ornate serveware to cute journals, quirky earrings, and flowy dresses on their website. Their products are available at their physical stores and online here: https://wishingchair.in/
Women entrepreneurs in India from all age groups and backgrounds are constantly smashing stereotypes and changing the business scene. From having a difficult time fundraising to mastering work-life balance, women entrepreneurs face unique challenges compared to their male counterparts. Despite these hurdles, there are many success stories of female entrepreneurs that highlight their remarkable achievements in our country.