We’re thrilled to present House of Ara’s A/W 24 collection. This luxury line combines exquisite craftsmanship with a fusion of western and traditional styles. With its elegant design and commitment to timeless beauty, the Kantha collection redefines Indian fashion, offering pieces meant to be cherished for years.
Kantha
Originating from the ancient Sanskrit word ‘kantha,’ which translates to ‘rags,’ this rich textile tradition beautifully showcases the transformative power of the simple running stitch on handwoven cotton. The kantha embroidery tells enchanting tales of nature, folklore, and mythology through layers of delicate motifs.
Ajrakh
Ajrakh, an artistic legacy dating back to the Indus Civilization, showcases an intricate and enduring handcrafted block-printing technique. This process involves using naturally extracted colors from a diverse palette, such as red from dried dhavdi flowers, blue from indigo, yellow from turmeric, and black from iron shavings, millet flour, and molasses, with ground tamarind seeds to thicken the dye. Traditional wooden blocks are still employed, a skill passed down through generations.
Leheria
Leheria, a traditional tie-dye technique originating from Rajasthan, India, yields vibrantly colored fabrics with unique patterns. Our new collection at House of Ara embraces sustainability as a guiding principle, both in nature and art. By blending classic elements with modern flair, we draw inspiration from India’s rich heritage while infusing contemporary art, creating designs with global appeal.
Price Range: INR 9,500 onwards
Co-Founder Avani K Chandan shares, “Modern investment is based on wearability, fine craftsmanship, distinctive design and frequency of use. With a strong focus on craft, we endeavour to make a staple of the moment with a feeling that lasts. We are driven to create timeless designs by portraying an aesthetic that is uniquely our own.
Pieces that tell a story, are made mindfully, and present the opportunity to be a part of a community. With the Kantha collection we have retained the unique and understated ethos that defines the House of Ara, while upholding century-old standards of ancient crafts and quality.”
Designer Avani Chandan’s collection symbolizes sustainability and the spirit of rebirth. The collection consists of 13 pieces that each serve as a monument to the deft hands that skillfully combine strands of tradition, beckoning you to discover and appreciate the brilliance of Kantha needlework for yourself. Come enjoy the beauty that this age-old tradition produces with us.
Traditional Techniques in modern silhouettes
House of Ara’s luxury collection embodies the perfect synergy of traditional techniques and contemporary silhouettes, offering a unique blend of elegance and innovation. Each piece is meticulously crafted using age-old artisanal methods, ensuring that every stitch and detail reflects a rich heritage of craftsmanship. This unique fusion not only honors our homegrown roots but also embraces a commitment to sustainability, blending luxury with responsibility.
Additional Information:
• Handwoven Cotton: It takes approximately 2.15 hours to weave one meter of fabric using traditional handloom techniques.
• Production Capacity: A single handloom can produce only 4-5 meters of fabric in a day.
• Hand Embroidery: Intricate pieces such as the skirt and long jacket co-ord set require over 20 hours of meticulous hand embroidery to complete.
