Since unveiling the groundbreaking 501® jeans, widely known as the first pair of blue jeans, the Levi’s® brand has continuously found new ways to innovate its most beloved garments while staying true to its heritage. In the thrilling world of motor racing, McLaren Racing has continuously innovated and elevated its esteemed cars without sacrificing their undeniable elegance. Bringing together the two icons for the first time, the new Levi’s® x McLaren Racing Collection represents the best of heritage and innovation.
The Levi’s® x McLaren Racing collection features a Racing Jacket, Racing Suit, Racing Gloves, Heritage Trucker, Heritage 501® Jeans, Constructors Tee, and a Racing Bandana. Inspired by the spirit of McLaren Racing’s vintage-era, the cropped and boxy fit Racking Jacket features a chain stitch embroidery logo on the back and twill taping at cuff and hem. Delivered in a light wash, the jacket comes with a satin liner and an embossed veg tan leather co-branded patch.
Offered in the same light wash, the Racing Suit has a slight drop crotch and a roomy fit with a straight leg. Featuring vintage inspired patches and a crackle print down the right leg, and the same co-branded patch, the suit comes with a veg tan leather zipper that pulls down at the front center. The three tone Racing Gloves, inspired by archival McLaren Racing graphic vintage posters, utilize colors from the classic McLaren color palette and feature perforation patterns for breathability. Made with Italian leather and a Levi’s® shank for snap closure, the gloves display an embroidered signature of McLaren Racing founder Bruce McLaren and a debossed McLaren logo.
With vintage-inspired patches on the left and right chest, the cropped, boxy fit Heritage Trucker has a medium wash and pintucks at the elbows. The center-front zipper is backed by red tape while the red co-branded back patch references the ‘80s McLaren classic cars. In a first for the historic garment, the Heritage 501® Jeans replace the left back pocket with a shadow pocket featuring a crackle print as well as a red tape welt zipper pocket at the top.
To honor the McLaren Racing heritage, the jeans feature vintage-inspired patches and a red co-branded back patch. The Constructors Tee features a printed front graphic of an ‘80s era McLaren race car. And finally, the Racing Bandana reinterprets classic Levi’s® western motifs through a racing lens with ‘80s McLaren graphics.
Coinciding with the British Grand Prix at Silverstone Circuit, the collection launches worldwide on July 3rd, and will be available for purchase on www.levi.in and in select Levi’s® Stores – Mall of India (Delhi) and Linking Road (Mumbai).
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 184 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and Théo Pourchaire, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
