Schwarzkopf Professional was proud to present its first-ever virtual global showcase, the ‘Essential Looks Global Masters 2020’, recently. As we transition into the ‘new normal’, it is creativity, inspiration and education that will drive the hairdressing industry forward. Everyone from across the globe tuned in for the latest in hair fashion trends inspired by the runway, by social media and across our creative community. This was an incredible platform for the hairdressing community to come together, witness and advance their knowledge on essential hair skills that helped differentiate their mastery in the industry.
At this virtual event, everyone was one. Bound together by their love of hair. REthinking, REworking, Renewing and always REinventing hair. This is our mission. Every day, everywhere. We do it together. With a true passion for hair.
Simon Ellis, International Creative Director for Schwarzkopf Professional says, “Our world has changed and one clear positive has been the explosive growth in online hairdressing education, which is a recognition that upskilling is critical to succeeding in the post-COVID ‘new normal’. So, now is the time to further build on this excellent Digital Education footprint. I am very proud to have presented the first-ever online launch on Monday 24thAugust 2020, of our NEW Essential Looks Autumn/Winter 2020 Collection comprising a Free to View Hair show, followed by Pay Per View Educational Masterclasses. We created some wonderfully creative trends and new colour techniques, which I was really excited to share with everyone.”
“New Essential Looks Autumn/ Winter 2020 Hair collection, has not only been a fantastic creative showcase, but also a beautiful coming together of the world across time zones and cultures. All this was possible with the seamless digital integration carried out on a super user friendly interface. Staying connected now, more than ever, has never been the same, with a highly engaging dialogue, dissemination of rich content & also a mesmerizing coming together of amazing creative stalwarts – our Global Hair Masters. We are extremely proud to bring our collection – Vivid Collection with 3 phenomenal trends to the forefront & continue to inspire artistry & innovation in the creation of the most desirable hair transformations, on the catwalks & in salons.” -Shama Dalal, Head of Marketing – Henkel Beauty Care – India
For Schwarzkopf Professional Global Training of the Autumn/Winter collection, hair artists included the likes of Global Ambassadors, Lesley Jennison (@lesleyjennison), Tyler Johnston (@tylerjohnstonhair) and Richard Ashforth (@richardashforth) as well as North American Colour Director and Essential Looks Ambassador, Rossa Jurenas (@rossajurenas).Corporate Vice President and International Creative Director at Schwarzkopf Professional, Simon Ellis, hosted the event.
The Livestream presented a variety of educational and creatively inspiring content:
1. The release show of the AW20 VivID Collection from Essential Looks*
Followed by Masterclasses from each of the trends: Once Upon A Time, Everyday Decadence and Dark Romance**
2. Look & Learn sessions for Catwalk and Salon looks (cut and colour) and so much more!
*The Essential Looks release show was for the first time open for everyone to enjoy with complimentary access.
** Masterclasses and hands-on sessions were password-protected for exclusive access (24th& 25th August)
All participants connected and widened their creative horizon by receiving inspiring tips, tricks and advice, by hairdressers, for hairdressers, directly in their own home or salon.
Link for the same: https://www.essentiallooks.com/globalmasters