Setting off on a four-city tour, Seagram’s Royal Stag BoomBox – The Original Sound of Generation Large – brings together Bollywood melodies and hip-hop beats with immersive art, culture and gaming experiences.
Kolkata, 24th February 2026: Celebrating its philosophy of ‘Living It Large’, Seagram’s Royal Stag kickstarted the much-awaited fourth edition of Royal Stag BoomBox with a spectacular opening night in Kolkata at Aquatica Ground on February 21. Building on the phenomenal success of previous editions, this year’s Royal Stag BoomBox raises the bar by seamlessly blending the best of music and gaming entertainment into one immersive experience. The electrifying evening drew thousands of fans who came together to witness performances by some of India’s most celebrated artists. From high-energy sets to unforgettable on-stage moments, the night delivered a powerful showcase of sound, spectacle and the unmistakable spirit of Generation Large.
The expansive Aquatica Ground in Kolkata transformed into a multisensory playground, featuring vibrant installations, immersive art displays, curated food experiences and interactive zones — going far beyond just music. The evening began with an electric face-off between gaming sensation Payal Dhare & a fan who battled through the gaming rounds at the event, clinched the win, and earned the chance to play alongside her. This was followed by a dynamic opening set by DJ Sahil Gulati, who instantly set the tone with his irresistible beats. The momentum intensified as rap powerhouse Dino James stormed the stage, firing up the crowd with his signature high-energy performance. Keeping the adrenaline soaring, the legendary rock band – Fossils followed with a thunderous set, showcasing their iconic rock sound and commanding stage presence. Bringing the evening to a memorable close, headliner Armaan Malik delivered a stunning finale, captivating fans with his soulful voice and chart-topping favourites, seamlessly reflecting the festival’s unique fusion of musical styles and leaving Generation Large with an unforgettable live experience.
Indian playback singer and song writer, Armaan Malik shared, “Royal Stag Boombox has always celebrated music that unites people across genres and generations, and that’s something I genuinely connect with. For me, live shows are about real moments and shared energy. I was looking forward to coming to Kolkata for Season 4. The city has always shown me so much love, and it was absolutely thrilling to sing along with everyone.”
Legendary Rock band, Fossils added, “Royal Stag BoomBox represents the evolving sound of India, where different genres don’t compete, they collaborate. As a band, we’ve always believed in pushing boundaries and connecting deeply with our audience. Performing at Royal Stag BoomBox in Kolkata, our home turf, made it even more special and an unforgettable experience.”
Rapper Dino James said, “Performing at Royal Stag BoomBox Season 4 in Kolkata was an incredible experience. The city’s energy, passion and love for live music truly stood out. What makes Royal Stag BoomBox special is how it brings different sounds and cultures together on one powerful stage and being part of that in Kolkata felt electric.”
DJ Sahil Gulati said, “Royal Stag BoomBox is where sound met spectacle. As a DJ, creating that build-up and watching thousands move to the same rhythm in Kolkata was an unmatched feeling. Season 4 promised next-level production and energy, and I was thrilled to set the tone for an unforgettable night.”
Indian gaming content creator Payal Dhare shared, “Royal Stag BoomBox breaking the barrier between music and gaming is such a powerful move. Being part of Season 4 and bringing a live gaming face-off to the stage is incredibly exciting.”
Royal Stag BoomBox is renowned for creating immersive, multi-sensory experiences that blend spectacular sound and lighting with interactive fan zones and vibrant cultural showcases, each capturing the unique essence of its host city. The platform audaciously brings together Bollywood’s timeless melodies with hip-hop’s raw energy, creating the original sound of today’s generation – Generation Large. With Kolkata delivering an electrifying start to the season, the fourth edition is all set to carry that momentum forward, promising unforgettable nights of music and high-octane performances across the upcoming cities.
Next up, Royal Stag BoomBox heads to Vizag on 7th March, followed by Mumbai on 21st March, and Mohali on 28th March, as the festival continues its multi-city celebration of music, culture, and living it large.
Book your tickets now – https://www.skillboxes.com/events/business/royal-stag-boombox
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ABOUT ROYAL STAG BOOMBOX
For many years, music has been a key consumer engagement pillar for the brand. Today, the youth tilts towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular among the youth of the country, while Bollywood melodies remain integral to their cultural milieu. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop. This mix will have the swag and emotional heft of Hindi cinema’s best compositions and the throbbing vibe and vigor of hip-hop.
ABOUT ROYAL STAG:
Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, daring, confident, progressive, and inspiring individuals who embody self-belief. The brand has been inspiring the youth of India through its communication around the philosophy of “It’s Our Life. We Live It Large.”
ABOUT PERNOD RICARD INDIA
Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskies are exported to 28+ countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environmental sustainability in all key states.
