Katrina Kaif has launched her own beauty brand, ‘Kay by Katrina’.
Her dream of two years has finally turned into a reality, a bridge between high glamour and care. On the beauty brand’s official Instagram page, a video was dropped to announce the release of ‘Kay by Katrina’.
Featuring Indian women from all aspects of careers like entertainment, music, sports, stand-up comedy, in the video, they wrote, “Presenting @kaybykatrina to all of you. It’s truly a dream which has come into existence so beautifully. Thank you to my entire team, Nykaa, Falguni Nayar, Reena Chhabra and everyone for helping me achieve this. So much love to all of you from the bottom of my heart ❤ lastly. Always remember, be authentic, be real, be yourself…because #ItsKayToBeYou. NOW OUT IN STORES AND NYKAA.COM (link in bio) @mynykaa #KayByKatrina #KayXNykaa #MakeupThatKares Thank u to all the beautiful women who collaborated with me on this … you are all truly Queens! @zoieakhtar
Makeup is an innate part of her journey, from the runway to the big screen, she is always on the run. So, the Bollywood actress created the beauty line with what she truly believes in, with the tagline “It is okay to be you”.
A few of the ‘Kay by Katrina’ products were revealed beforehand.
1. Matteinee Lip Crayons in 24 shades
2. Matte Action Lip Pencils in 12 shades
3. High Drama Smokey Kajal
4. Two new Kajal: KohlStar 24 Hour Kajal and Ink Artist Gel Kajal
Also, Bollywood poured in all their love and wishes for Katrina on her new path and venture. To name a few; Salman Khan, Shahrukh Khan, Aamir Khan, Amitabh Bachchan, Priyanka Chopra, Karan Johar, Aditya Roy Kapur, Varun Dhawan, Arjun Kapoor, Hrithik Roshan, Sidharth Malhotra, Kartik Aaryan, Zoya Akhtar, Farhan Akhtar, Shahid Kapoor and Tiger Shroff, were amongst the first to congratulate her.