1. COLLECTION OVERVIEW
Raas Leela is the debut collection of Rivaaj Couture. Inspired by the lotus, a symbol of strength, stillness and quiet beauty, the collection brings together traditional Indian craftsmanship with modern design.
Each piece reflects balance and harmony between silence and expression, softness and structure, heritage and individuality. The collection features handwork such as zari, zardozi, sequins and cutdana, created by artisans who carry generations of skill.
The silhouettes are designed to be graceful yet comfortable, keeping tradition alive while making it relevant for the modern wearer. Raas Leela is not just about clothing. It is about celebrating craft, culture and the people who carry these stories forward.
2. CAMPAIGN OVERVIEW
The Raas Leela campaign takes inspiration from the lotus itself, calm, rooted and timeless. Shot in natural light, it highlights the contrasts that define the brand. Movement and stillness. Old and new. Grace and strength.
The images capture both the fine details of hand embroidery and the simplicity of clean silhouettes. The result is a world where fashion feels effortless, personal and powerful.
Through every visual, the campaign honours the artisans and the wearers who bring Raas Leela to life.
3. PRODUCT HIGHLIGHTS
- Handcrafted embroidery including zari, zardozi, sequins and cutdana
- Lotus inspired details that represent resilience and beauty
- Silhouettes that combine heritage with modern comfort
- Ethically sourced fabrics created with care and intention
- Versatile pieces designed for real people and real stories
4. DESIGNER: SHIVANI PARAKH
At the age of 22, Shivani Parakh founded Rivaaj Couture with the dream of blending Indian artistry with contemporary style. She had already co founded Saancha, a luxury label born out of friendship and passion. With Rivaaj, she began shaping her own vision of fashion.
Today she leads the brand as CEO and Creative Head. For Shivani, fashion is deeply personal. She believes clothes are not costumes but a way of expressing character. Every Rivaaj piece is created as a mix of craft, history and emotion.
Her first collection, Raas Leela, reflects her design philosophy. Inspired by the lotus, it shows that beauty can be powerful without being loud. By bringing traditional techniques into comfortable and modern silhouettes, she is redefining what luxury means for a new generation.
“For me, luxury is not about excess. It is about care, time and soul.” – Shivani Parakh
5. INTERVIEW PEGS AND TALK POINTS
Collection
- Inspiration behind Raas Leela and the meaning of the lotus
- Combining heritage techniques with contemporary design
- The importance of slow fashion and conscious making
- What true luxury means today
Designer Journey
- Shivani’s path from Saancha to starting Rivaaj Couture
- Building a label that celebrates culture and identity
- What it means to lead a brand at 22
- Her belief that masculinity can be tender, femininity can be powerful and modesty can be magnetic
Style and Culture
- The return of artisanal craft in modern fashion
- Why slow fashion is the future of luxury
- Storytelling through clothes rather than just aesthetics
- Dressing for identity and expression instead of impression
