~Your gateway to Life 2.0~
Bangalore, May 2021:
Salud Sessions from the Urban Lifestyle brand, Salud Beverages, is releasing their new volume of six tracks, in collaboration with top artists SUHAIL (IN), UDDHAV, DJ Vanshi and SECR3TKEY from India and across.
The six chill-and-unwind tracks are infused with the spirit of Salud Life 2.0. A brand ethos that is all about discovering fresh, exciting ways to celebrate life, bond with your tribe, and enjoy experiences, no matter who you are or where you come from.
It all began with G&T 2.0 – which changed the game by being the first ready-to-drink gin and tonic in the country. Salud Sessions provides yet another avenue to connect and engage with the brand, and celebrate life The Salud Way – a way that encourages free-spiritedness and making the most of every moment.
The new Salud Sessions Vol 2 is currently available on all major OTT platforms including Apple Music, Spotify and YouTube. Go ahead, get your groove on and discover a new dimension to getting together and connecting even while apart.
SALUD ” The idea started just as a beverage brand but soon evolved into a lifestyle brand purely through the impact of our marketing strategy, and the brand’s necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a universal appeal and variety in flavors. Being an aspirational brand with Life & Lifestyle as its ethos, we work with Music, Fashion, and other collateral for better experiences and brand recallment. Salud is creating India’s first of its kind Ready To Drink Gin & Tonic beverage called G&T 2.0. With a vision, where people come together to celebrate life, with a touch of exclusivity, Salud aims to change the way one unwinds with our spirit in a bottle. G&T 2.0 will be introduced in a variety of natural flavors, which will enhance Salud’s image as an exciting alcobev brand with a universal appeal, thanks to both its diverse flavours and character. It is both modern in taste and style, with a vibe that caters to its target audience and is gender agnostic. Our key investors, Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI our speed scaling partner are our back bones in this pathway along with Ajay Shetty, who was previously a banker and entrepreneur who successfully sold his previous wine venture, to lead and build a whole new lifestyle brand.