Ranveer Singh has posted a new video on his social media handle where we can see nine-blocks which opens one by one with a particular representation of Ganpati in each square. The red and white video looks trippy with ‘Aala re’ popping up every then and now. Captioning it as, “KAAM BHAARI KA NAYA BANGER ! 💥 ‘Ganpati Aala Re’ …. Out Now.
The InkInc Records was founded by Ranveer in March along with filmmaker Navzar Eranee by introducing local singers like Kaam Bhaari, SlowCheetah, Spitfire and more, presenting them globally, giving recognition to their work.
In the new song ‘Ganpati Ala Re’, dropped on the occasion of Ganesh Chaturthi, the audience can see rapper Kaam Bhaari, enjoying the monsoon season and making Ganpati idol from the clay. Video is shot at Aarey Colony and shows the Ganesh Chaturthi celebration in its full glory with colourful lights, drum beats and people dancing on the streets. The Marathi song praises Lord Ganesha and how the Deity marks his arrival by bringing showers of rain with him that breathes life into the land. As people celebrate his arrival, Lord purifies everyone’s heart and gives peace to their restless mind, spreading joy all across the world. The video ends with an important message of ‘Value Life’ and ‘Save Aarey’, the rich forest located in the heart of metropolitan city, Mumbai.