They have dressed Beyonce and Rihanna and Katrina and Priyanka and now they are all set to woo Delhi’s divas. International designer duo Falguni and Shake Peacock launched their stunningly new collection at their beautiful new flagship store for couture bridal wear at Ambattawat 1 in Mehrauli, New Delhi.
On show is their stunning summer bridal collection titled Au Revoir Phool Mahal, as well as capsule collections of their menswear and summer resort 2019.
This sprawling space is designed on the lines of a Parisienne couture experience. Well known architect Seetu Kohli, has reflected the elegance and glamour of the label, in an atmosphere that merges with the soul and spirit of the collection. It is a perfect blend of minimalism and understated glamour. The very sophisticated color palette of the store shuttles between ivory and gold, giving it a contemporary and modern aesthetic. The store is spacious, illuminates natural light and houses the label’s best couture rimmed inside the gold cage like panels. The seating area consists of powder pink and blue upholstered couches that effortlessly offset the gold and ivory colour story across the store. The store space has been intelligently allocated, highlighting a few pièces de résistance by giving them the center stage. Lavish chandeliers, lush green palms and the exaggerated crescent moon add to the eclectic nuance. Packing the equivalence of an international store, it will definitely elevate the luxury shopping experience for the consumer.
Falguni says “Our inspiration is derived from the culturally rich Phool Mahal division of the great Bundi Mahal in Rajasthan.” It consists of their signature melange between high-octane modern glamour and the traditional flavour and grandiose of the palace. Exotic animals like the Peacock, Tiger and the Elephant morphed into floral motifs infused with bold stripes cutting through the foliage print, makes for an unconventional take on opulence, as opposed to the dainty floral embroideries. The colour palette moves from neutral shades like dove grey, mauve, blush, mystic blue, pale peach, sage green and ivory to brighter hues like teaberry pink and oxblood. The silhouettes are a perfect mix of structured, exaggerated blouses teamed with dainty and flowing lehengas.
This designer duo could be counted as one of the most digitally advanced in the country when it comes to merging fashion with technology, to enhance consumer experiences. Close on the heels of their collaboration with IBM, came the launch of their digital magazine- The Peacock Magazine, A digital innovation that goes a step further in reinforcing their position as a cutting-edge designer label. The Peacock Magazine amalgamates fashion and technology with a revolutionary flair.
The Peacock Magazine, by Falguni Shane Peacock, has become one of the most sought-after digital platforms in the fashion & film world. The magazine is one of the very few platforms that integrates the latest technology with the label’s new collections, in a digitally savvy format regularly featuring leading international and Indian influencers, such as social media stars like Karan Johar, Kartik Aryan, Jacqueline Fernandes, etc as well as the upcoming social media celebrities like Radhika Madan, Toranj Kavyon, Fatima Sana Sheikh, etc
Falguni Shane Peacock has introduced for the first time in Asia a new and elevated dimension- the shoppable video, which not only helps the consumer take a better look at the product worn by a celebrity, it also allows them to participate in creating a look for their favourite celebrity.
Peacock label is born from a duo of two young dynamic people from different creative horizons who managed to merge their universe and their influences to propose a unique style. Since 2004, this designer duo has created ripples in the international markets right from showcasing in the various international fashion weeks to dressing international celebrities like Beyonce, Madonna, Britney Spears, Katy Perry, Fergie, Nicole Scherzinger, Cheryl Cole, Naomi Harris, Hofit Golan, Niki Minaj, Jaime King, The Sugarbabes Jade Ewen, Heidi Range, Chelsea Kane, Rihanna, Jennifer Lopez, Kim Kardashian, Lady Gaga and Shakira among others.
Their aim is to provide bespoke and stylized garments for women. The duos classic sensibilities and timeless quality make them a favourite with celebrities. The designer’s ensemble is distinctive and exquisite in its own way yet bound with a common thread of an international appeal.
Store Address: Ambawatta One, Seth Sarai, Mehrauli, New Delhi, Delhi 110030
