Juice Beauty –
an award-winning clean beauty brand known globally for high-performance organic beauty solutions, is now available on Tata CLiQ Luxury, India’s premium luxury lifestyle platform.
Juice Beauty has been brought to India by House of Beauty, a Beauty specialist company that partners with the best international and celebrity beauty brands and brings them to Indian consumers.
Cleaning the beauty space since 2005, Juice Beauty, launched by Karen Behnke, the serial wellness entrepreneur, is The Organic Solution brand, leading globally with its Farm to Beauty initiative. Radically transforming the chemistry of beauty by providing clinically validated, authentically organic beauty products, Juice Beauty continually challenges the status quo. Having mastered an exceptional formula that not only ensures powerful action with infusion of advanced high potency ingredients but also elimination of potentially harmful ones and unhealthy pesticides, Juice Beauty exceeds the conventional chemical efficacy for healthy skincare. With a unique proprietary blend of antioxidant-rich certified organic botanical juices in its product line Juice Beauty takes its prowess in clean formulations up a notch in the world’s fastest growing beauty space. Its Eco-Values and sustainability practices are the guiding principles for not only all its product development but for corporate practices as well.
With stringent standards for clean, efficacious and a sustainable beauty brand in mind, Founder Karen and her husband purchased the first-ever Juice Beauty Sonoma County farm in California in 2018 and began sourcing its ingredients from mission-driven organic farmers. As a socially responsible beauty brand, Juice Beauty is committed to ‘FARM TO BEAUTY’ – a sustainable initiative that brings the brand’s organic ingredients to life. All Juice Beauty skincare is formulated without harmful toxins for the skin (like parabens, propylene or butylene glycols, petroleum, sulfates, silicones, pesticides, artificial dyes, etc.), as well as animal by-products, making Juice Beauty a proud recipient of the PETA Courage in Commerce Award. In addition to PETA, it is also Leaping Bunny Cruelty-Free, & Vegan Certified! The brand also brings clean skincare and makeup expertise, made with USDA certified organic ingredients, from Northern California that is powered by antioxidant-rich, rejuvenating botanical juices and advanced active ingredients for transformative results.
Juice Beauty in collaboration with Tata CLiQ Luxury enters with curated product range below:
– GREEN APPLE® Brightening Skincare
– PREBIOTIX™ Skincare
– STEM CELLULAR™ Skincare
– BLEMISH CLEARING™ Oil Control Skincare
– PHYTO-PIGMENTS™ Makeup
Commenting on the launch, Ms. Sanjali Giri, Vice President – International Brands., House of Beauty, said “We are excited to announce our partnership with Tata CLiQ Luxury – a growing boutique of credible beauty products in the luxury space. We resonate strongly with Juice Beauty’s story and share the values in founding this brand with true farm to beauty and sustainable practices, which makes this collaboration with Tata CLiQ Luxury perfect sense. Juice Beauty’s breakthrough products will now be more accessible to its right consumers through this partnership.”
Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury, said, “We are excited to launch Juice Beauty on Tata CLiQ Luxury. This farm-to-beauty brand has been championing the clean beauty space with their vegan, cruelty-free, and sustainable products. With this launch, we are expanding our portfolio of mindfully curated beauty brands, thus offering our customers access to plant-based skincare and makeup. As India’s premier luxury lifestyle platform, we will continue to provide an unparalleled online shopping experience for our discerning customers across the country.”
About House of Beauty:
House of Beauty™ (HOB) is a fast growing, rapidly expanding Beauty and Wellness Specialist Company, focusing on launching International and Cult Celebrity beauty brands via various platforms across India and enabling the brands to penetrate into the Indian market. The company has provided customers with a premium multi brand beauty shopping platform Sephora. With Boddess experiential retail stores coming soon, House of Beauty™ is set to provide customers with a very exciting, experiential beauty and wellness experience powered by Digital beauty, Beauty Experts, Skin Experts and Beauty Education Specialists presenting highly individualized and personalized beauty, skincare, make up solution to customers.
About Tata CLiQ Luxury:
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Gourmet, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through a careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalised privilege programmes, managed by attentive relationship managers.