Drop Dead Sexy Opens in Assagao: Where You Are the Artwork

An immersive art bar designed by Siddharth Kerkar, where cocktails, space, and desire respond to the guest.

Assagao, Goa, 2025: — Drop Dead Sexy is not just a bar; it’s a living, breathing artwork. Imagined as an immersive art space and designed by Siddharth Kerkar, the bar blurs the line between observer and observed, inviting guests into an environment that doesn’t just surround them — it responds to them.

From the moment you step inside, the space makes one thing clear: you are the centre of attention. Monumental lamps shaped like slow-moving hands descend from the ceiling, reaching out with an almost irresistible pull. Behind the bar, a wall of mechanical eyes tracks movement across the room — blinking, winking, lingering, because here, the assumption is simple: if you’ve walked in, you’re already drop-dead sexy. No criteria, no competition, no judgment. The art doesn’t ask for permission; it simply admires. That’s the rule, that’s the game, and space plays along: hands that want to graze you, eyes that refuse to look away.

Works by Subodh Kerkar anchor the space, with paintings and sculptures adding depth and grounding the playful sensuality in contemporary Indian art. Currently, the bar is further transformed by seasonal strawberry installations, bold, red, dripping, spinning forms that bring sweetness, colour, and a touch of cheeky chaos into the room.

The result is an atmosphere that feels intimate, curious, and gently unsettling in the best way. At Drop Dead Sexy, you’re not a spectator, you’re part of the artwork, being watched, teased, and celebrated by the space itself.

The Bar Programme: Extraction Interaction

Coinciding with its opening, Drop Dead Sexy launches its first-ever seasonal bar programme, Extraction Interaction, a concept that completely reimagines the cocktail menu every three months.

Each season, the bar becomes obsessed with a single ingredient — something they find undeniably sexy — and rebuilds the entire experience around it. From the drinks to the visual language to the mood of the room, everything changes. No tweaks, no carryovers. A total reset, every time.

Season One is devoted entirely to the strawberry.
But this is not a decorative nod or a garnish-led flirtation. The team takes the fruit apart and rebuilds it using an array of techniques — creating delicate hydrosols, milk-washing for softness, lacto-fermenting for funk, crafting strawberry ice that evolves the drink as it melts, gelling, tea-infusing, and more.

The result is nine cocktails, each with a completely distinct personality, all born from the same ingredient. Some evoke the innocence of strawberries stolen from a neighbour’s garden. Others feel complex, grown-up, and unexpected. A few are pure texture experiments, designed to be felt as much as tasted.

And when the season ends, the strawberry won’t be missed, because in three months, the playbook will be burned, and Drop Dead Sexy will fall headfirst into its next obsession.