Hold onto your seats, fashion enthusiasts! DaMENSCH, the trailblazer in men’s innerwear and athleisure, teamed up with Bollywood heartthrob Vicky Kaushal to drop a show-stopping music video ad campaign. The theme? ‘DaMENSCH is a new feeling.’ And trust us, it’s a vibe you need to feel to believe!
Imagine this, a music video kicking off with infectious beats inspired by the legendary R.D. Burman, but here’s the twist—the lyrics are total gibberish! Yep, you heard that right. This playful twist perfectly captures the indescribable comfort of DaMENSCH, a unique sensation that words just can’t capture.
Vicky Kaushal himself is all in on the fun: “When the campaign idea was pitched to me, I was stoked! It’s fresh, it’s different, and it’s exactly what a new-age brand like DaMENSCH is all about. You really have to experience this new feeling to get what we’re saying through these visuals.”
And guess what? Vicky is rocking a stylish blue and white vest paired with DaMENSCH’s super comfortable linen pants, effortlessly embodying the brand’s ethos.
So, get ready to catch Vicky in DaMENSCH’s indescribable comfort and groove along with this game-changing campaign. DaMENSCH and Vicky Kaushal are here to shake things up and redefine innerwear excitement with a fun, quirky, and unforgettable campaign that’s sure to get everyone talking!
Decode the look: In one look, Vicky rocks a vibrant Better Blue Neo cotton vest that screams summer cool for that breezy, laid-back vibe. This outfit not only showcases his toned physique but also highlights the comfort and versatility of DaMENSCH’s apparel. Switching it up, Vicky goes for a classic White Bamboo Round Neck Vest giving off a sporty yet stylish aura that’s ideal for any day-to-night adventure. With his trademark charisma and effortless charm, Vicky effortlessly embodies the brand’s ethos of blending comfort with contemporary fashion, making every outfit a statement in itself.
