• Pre-orders for the Reno12 Pro 5G Manish Malhotra Limited Edition start today; first Sale on 3rd October
• The limited-edition Manish Malhotra-designed Diwali gold colour OPPO Reno12 Pro 5G comes in a customised box and exclusive wallpapers
• The campaign includes a digital film amplified across multiple digital platforms, including Instagram, Facebook, YouTube, and various OTT channels.
This festive season, OPPO India unveils the OPPO Reno12 Pro 5G Manish Malhotra Limited Edition, the perfect smartphone to celebrate India’s vibrant culture and traditions. Inspired by Manish Malhotra’s iconic World Collection, this special edition reflects the opulence of Indian design heritage through intricate gold filigree and floral embroidery over an elegant black backdrop.
The fusion of OPPO’s innovative material design with Malhotra’s signature motifs brings together luxury and craftsmanship in a stunning celebration of India’s festive spirit.
Manish Malhotra, sharing his excitement about the association, said, “I have always endeavoured to fuse tradition and opulence, and this collaboration with OPPO India captures that vision perfectly. The OPPO Reno12 Pro Limited Edition melds my passion for intricate detailing with the fine craftsmanship that OPPO brings to the table. With its luxurious design, this phone is the perfect companion for the festive season, combining beauty, elegance, and celebration. Together, we have created something that looks beautiful and feels luxurious to hold and flaunt.”
OPPO India’s ‘Crafted from Culture’ campaign revolves around celebrating India’s rich artistic traditions, notably the floral motifs of Mughal art and the intricate embroidery techniques from regions like Rajasthan and Uttar Pradesh. The pattern on the Reno12 Pro, inspired by Zardozi and Parsi Gara embroidery in the black and gold colour palette, embodies elegance, sophistication, and prosperity – key elements in Indian celebrations. While black represents timeless beauty and versatility, gold symbolises luxury and grandeur, evoking the opulence and festivity associated with Indian celebrations.
This combination not only enhances the OPPO Reno12 Pro 5G’s visual appeal but also mirrors the regality of traditional Indian attire to make it the perfect companion for the festive season.
Speaking about the collaboration, Karan Dua, Head of Product Marketing, OPPO India, said, “At OPPO India, we believe in the power of collaboration to create something truly special. Partnering with Manish Malhotra for the Reno12 Pro 5G Limited Edition has been an exciting journey of blending tradition with modernity. Manish’s iconic design sensibilities, rooted in India’s cultural aesthetic, have brought a unique artistic vision to life in this edition. Together, we have crafted a celebration of craftsmanship and creativity, making this festive season even more special for our consumers.”
To create the Manish Malhotra Limited Edition Reno12 Pro 5G, OPPO combined its cutting-edge technology in material science with intricate artistry. OPPO used advanced double etching and annealing—a high-precision heat treatment process—to achieve a rich contrast between the gold filigree and the black background. This process allows for vibrant colours, finer detailing, and a smooth, flawless surface that showcases the floral motifs. The intricate patterned annealing process—a complex and high-cost technique—ensures the lines of the design remain continuous and uninterrupted. This is achieved through multiple rounds of optimisation, including adjustments to screen material, ink viscosity, and screen-printing parameters.
The Manish Malhotra edition goes beyond the standard design; it utilises an eight-layer process—compared to the usual six-layer construction of a Reno back—which includes two layers of plating (one for the gold and the other for the black) along with UV texturing, CounterPoint Screen Printing, and Stereo Etched Glass. This meticulous attention to detail elevates the design and makes the OPPO Reno12 Pro 5G a true masterpiece that embodies luxury and craftsmanship to celebrate the festive season in style.
The Reno12 Pro limited edition with 12GB RAM and 256GB storage will be available for INR 36,999 across OPPO e-Store, Flipkart, and mainline retail outlets. Pre-orders for the Reno12 Pro 5G Manish Malhotra Limited Edition start today; the first Sale on October 3.
Offers:
• Customers can avail an instant cashback of up to 10% on Flipkart, OPPO e-Store, and mainline retailers with leading bank cards (Debit/Credit) from SBI, HDFC Bank, ICICI Bank, Kotak Bank, IDFC First Bank, RBL Bank, Kotak Bank, AU Small Finance, Bank of Baroda Cards, and DBS.
• Additionally, customers can benefit from flexible payment options with 3- and 6-month no-cost EMI plans, as well as 9-, 12-, and 18-month low-cost EMI options.
• Customers can also avail of Zero Down Payment schemes for up to 12 months from leading financiers.
• This festive season, OPPO also presents the ‘My OPPO Exclusive ₹10 lakh Raffle’, running from 1st October to 7th November 2024. By enrolling in the My OPPO App, participants can win exciting rewards, including cash prizes of INR10 lakh, OPPO Find N3 Flip, OPPO Pad, and more.*
*T&C apply
About OPPO Mobiles India Pvt Ltd
OPPO is a leading global smart device brand. Since the launch of its first mobile phone—“Smiley Face”—in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 50 countries and regions with more than 40,000 of OPPO’s employees dedicated to creating a better life for customers around the world.
