Asuka Couture’s new collection Loomsongs is a lyrical take on embroidered linen menswear—crafted for those who appreciate softness, soul, and the beauty of handwork.
The name itself feels musical and rhythmic like a folk ballad woven into fabric. Each piece in the collection evokes a quiet melody through light textures, earthy tones, and embroidery inspired by nature’s own music—leaves, wind, ripples, and birdsong.
Designed for warm-weather weddings, daytime celebrations, and destination gatherings, Loomsongs is both elegant and effortless. It reflects Asuka’s signature philosophy where every garment tells a story of heritage, reimagined for today.
“Loomsongs is about ease and depth,” shares founder and creative director Piyush Mohnani. “It’s a reminder that true luxury doesn’t shout—it flows, moves, and lingers like a song.”
Crafted from premium linen sourced from India and Italy, and tailored using German and Japanese techniques, this new collection elevates everyday dressing with a poetic touch.
With a presence across flagship stores in Mumbai, Hyderabad, Dubai, and online via Pernia’s Pop-Up, AZA, and Ajio Luxe, Asuka Couture continues to build a distinctive space in modern menswear also worn by names like Akshay Kumar, Tiger Shroff, and Rajkummar Rao.
About Asuka Couture:
Asuka is not just about clothing—it is about cultural continuity, redefined for a new generation. Whether it’s a groom’s sherwani, a red-carpet tux, or an everyday silk jacket, every Asuka piece is made to endure, designed for the spotlight, tailored for the soul.
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