The magic in the everyday is the thesis behind Anushka Khanna’s latest collection. The Mumbai-based designer who is known for her love for colour, print and ease. Her latest summer collection, ‘To Dye For’ is a vibrant ode to summer and all that beauty that brings with it.
In signature Anushka Khanna style, this collection boasts a rich tapestry of colours, prints, and craftsmanship that celebrates the lushness of the Indian summer. “To Dye for” as the name suggests is the ultimate collection- a kaleidoscope of rich hues, captivating prints, and exquisite embellishments, drawing inspiration from everything around us. From the sun-kissed warmth of marigold yellow to the zest of haldi orange, the new collection takes you through a sensorial experience
Inspired by the vibrant streets of the Maximum City, the cerulean summer skies, the spicy green kick of the chilli and even the terracotta tones of wet mud as summer turns to monsoons, the new collection reflects the diverse flavours of our daily lives, each piece is a testament to the magic of colour. Taking a page from the legendary editor Diana Vreeland’s playbook, who made the iconic statement “Pink is the navy blue of India”, the visionary designer takes a step further and infuses the traditional with a contemporary twist of vivid yellows and oranges bringing her exclusive pieces to life.
“ In ‘To Dye For,’ I wanted to capture the essence of colour in everything around us. It’s not just about grand gestures or exotic locations; it’s about the beauty we encounter every day. It’s about celebrating the joy of colour and the way it can transform the way we see the world and ourselves.” says Anushka Khanna talking about her new collection.
Anushka Khanna’s signature flair for intricate detailing shines through in “To Dye For.”
Carefully crafted with traditional artisanal techniques and meticulously passed down through generations, the collection features exquisite embellishments like mirrorwork, sequins, and iridescent beads. Each piece is a testament to the brand’s commitment to exceptional craftsmanship and a touch of whimsical sparkle.
With “To Dye For,” Anushka Khanna invites you to immerse yourselves in a world of vibrant hues, captivating prints, and a touch of otherworldly magic. With this collection, Anushka Khanna is emphasising the point — beautiful clothes do not need to be saved for special occasions only, embrace them in your everyday life and her designs are for all aspects of your day and life.
Find Anushka Khanna here:
https://www.instagram.com/anushkaskhanna/?hl=en
