Los Angeles/Mumbai, November 3, 2025: Celebrated Indian fashion designer Anita Dongre takes another bold step in her global journey with the opening of her 3000 sq. ft. flagship store in Beverly Hills, Los Angeles. With this launch, Dongre becomes the first Indian designer to open a flagship in Beverly Hills, marking her fourth international store after New York City and The Dubai Mall, a true testament to her vision of taking India to the world.
Located at the iconic Wilshire Boulevard, Beverly Hills, the new space brings Anita Dongre’s philosophy of mindful luxury to one of the world’s most coveted fashion destinations. It offers a curated selection of handcrafted couture, ready-to-wear, and accessories that celebrate the soul of Indian craftsmanship through a contemporary global lens.
The launch was co-hosted by Mindy Kaling and Poorna Jagannathan, bringing together leading voices of South Asian representation in Hollywood and global fashion, among them Jay Shetty, Radhika Shetty, Anjula Acharia, Payal Kadakia, Francia Raisa, Ramona Young, Lee Rodriguez, Deepica Mutyala, Amrit Kaur, Ami Desai, Nidhi Sunil and Richa Moorjani, all coming together to celebrate the designer’s distinctive blend of luxury, culture and artistry.
Inside, the store reimagines modern-day Rajasthan, a sanctuary of serenity that pays homage to Indian artistry. Every element, from hand-painted Pichhwai walls depicting flora and fauna, to embroidered cushions, bespoke wallpaper, and custom furnishings, has been handcrafted by artisans across India. Together, they create an immersive experience that bridges India’s craft heritage with modern design sensibilities.
At its heart stands a breathtaking installation of an elephant matriarch and calf from The Great Elephant Migration, a global art movement supporting sustainability and indigenous craftsmanship. The sculptures, crafted by Indian artisan communities using invasive lantana weeds, serve as a powerful symbol of conservation, compassion, and conscious luxury.
Speaking on this milestone, Anita Dongre shared, “Every creation we make is touched by the hands of skilled women artisans whose stories and traditions inspire our work. Bringing their artistry to Beverly Hills is not only about fashion, it’s about giving India’s craftspeople the global platform they so deeply deserve.”
Rooted in Rajasthan, Dongre has consistently worked toward preserving India’s handloom and embroidery traditions while creating sustainable livelihoods for thousands of craftspeople. With this Beverly Hills opening, she continues her mission of representing India’s design identity on the global stage, one that stands for authenticity, artistry, and purpose.
House of Anita Dongre now has a presence across India, New York City, Dubai, and Los Angeles, redefining modern Indian luxury and further establishing the designer as one of the country’s most influential creative voices internationally.
About Anita Dongre:
Anita Dongre is a global luxury brand for the modern woman who appreciates the intersection of social sustainability and craftsmanship interpreted with a contemporary sensibility. Rooted in Rajasthan, their versatile designs transcend borders and occasions. They stand for the power of Fashion for Good & believe in economically empowering rural Indian artisans, with a focus on uplifting women, and working closely with them to create handcrafted masterpieces. This is particularly important to Anita herself, as she constantly pays homage to the supreme craftsmanship of India, while also providing a platform to artisans who are keepers of age-old crafts and skills.
