A nationwide call to reclaim lung strength through simple, science-backed breathing practices
With India battling one of the worst air-quality seasons in recent years and respiratory concerns sharply rising, Akshar Yoga Kendraa today announced the launch of ‘India Breathe Again’, a 7-day national conscious breathing challenge designed to help citizens strengthen their lungs, boost immunity, and build resilience against polluted air.
Backed by ancient yogic science and adapted for today’s fast-paced lifestyles, India Breathe Again aims to turn the simple act of breathing into a powerful tool for self-care. The initiative encourages students, professionals, families, and digital creators to participate in daily 60-second breathwork routines, supported by guided livestreams, community challenges, and stories from experts across wellness, medicine, sustainability, and corporate leadership.
At the heart of the campaign is the National Breath Hour, a synchronized livestream that will bring thousands together in a collective moment of calm — underlining how mindful breathing can help counter the anxiety, fatigue, and stress triggered by hazardous AQI levels.
The 7-day challenge will roll out with striking teasers capturing India’s contrast between urban smog and the serenity of deep, intentional breathing. Influencers and public figures will amplify the movement, inspiring millions to try simple breath practices that can be done anywhere, anytime.
Discover the spirit of the project with the exclusive teaser – https://www.instagram.com/reel/DRJ2qkGkjIV/?igsh=MTViNmJ0eW5lbGFteg%3D%3D.
“Before we transform the world around us, we must learn to transform our inner environment,” said Himalayan Siddhaa Akshar, Yoga Master, Spiritual Guide and Founder of Akshar Yoga Kendraa. “Mindful breathing builds inner immunity, mental clarity, and emotional balance. Through ‘India Breathe Again,’ we want every Indian to experience the healing power of their own breath.”
While experts agree that tackling air pollution requires long-term systemic solutions, daily breathwork practices can significantly support lung capacity, oxygen intake, stress reduction, and overall well-being — making them a valuable personal defence against environmental stressors.
For challenge guidelines, practice videos, and schedule updates, visit https://aksharyoga.com/
