Launched in 2024 and co-founded by Firdose Ghauri and Mahima Kotwal, REFINE Beauty is a fashion-forward colour cosmetics brand reimagining everyday makeup with a playful, expressive, and effortlessly cool point of view. Designed specifically for Indian skin tones, REFINE blends sensorial textures, skincare-loving formulations, and multi-use formats to create makeup that feels intuitive, collectible, and joy-inducing.
REFINE was born from a simple question between friends: why does makeup feel so serious, repetitive, and boring? In a market saturated with predictable shades and routines, the brand set out to create something refreshingly different. Think of REFINE as makeup that behaves like a fashion accessory—stylish, versatile, and unapologetically fun.
At its core, REFINE believes makeup is a form of self-expression, not a rulebook. Every product is designed to be multi-purpose and clutter-free—swipe, blend with fingertips, and go. Lips, cheeks, eyes—one product, endless moods. Melt-in-contact textures, skincare-infused formulas, and thoughtful shade curations that are tested and perfected for Indian undertones, ensuring makeup that looks as good in real life as it does on your feed.
Their distinctive, design-led collectible packaging—seen across lip balms, lip-and-cheek tints, and highlighters—has already become a favourite within the REFINE community. Building on this momentum, upcoming launches include yummy lip chocolates (tinted balms) and a range of playful, fashion-forward powders in premium, collectible packaging. With a strong digital-first presence, a fast-growing community, and an expanding offline footprint at Broadway, REFINE represents the new generation of Indian makeup—young, savvy, sassy, and premium, without ever taking itself too seriously.
Because you don’t need makeup to be confident—but when what you carry reflects who you are, it becomes joy.
Life deserves a refined you.
