Love, Indus celebrates Surbhee’s (the founder) two homes – India and New York together. The brand evokes a journey fueled with nostalgia, culture, energy, and innovation. Love, Indus aims to bring India’s Regional Riches & Rituals together with NYC’s Transformative Technology to create potent potions that address relevant consumer needs that aren’t met with current solutions.
The brand offers clean, gender-neutral, and high-performance skincare made by reviving hyper-local, precious ingredients and practices from the Indian subcontinent. Ingredients include rare minerals and botanicals – some lost, some forgotten, and some that are yet to be discovered and harnessed outside their regional bastions.
Indian beauty goes global – beyond Ayurveda, beyond tradition
Love, Indus is a love letter from India, one that brings together the heritage and rituals of the land and reimagines them for western consumers seeking an opulent experience and high-performing skincare.
Love, Indus is by confluence – the confluence of India and New York, of tradition and modernity, and of incredible botanicals and lab-designed,
clean ingredients. India’s Regional Riches & Rituals + NYC’s Transformative Technology = Potent Potions The brand offers clean, innovative and high-performance skincare products made with rare riches and rituals from the Indian subcontinent – some lost, some forgotten, and some that are yet to be discovered and harnessed outside their regional bastions.
The brand honors and celebrates sacred Indian beauty rituals but goes beyond using staples like turmeric and coconut oil. Instead, the brand reinvents Indian-inspired beauty rituals by incorporating rare regional riches from the subcontinent together with NYC’s Transformative Technology to create potent potions that address relevant consumer needs that aren’t met with current solutions. With a range of rare ingredients like single estate tea from Darjeeling and Muga silk from Assam, Love, Indus is enhancing and innovating how Indian-inspired skincare is consumed in the world.
Innovation – funfilling unmet needs
Innovation is core to Love, Indus and who we are. We’re bringing relevant solutions to market – some that have never before been seen in skincare.
Copper Crusted Silk Cocoons
Ancient skin-restoring ingredients – silk cocoons, and copper – have been used for centuries in many ways to renew and heal our skin. But they
haven’t been used together… until now. We’re introducing a remarkable new way of exfoliating with our copper-crusted silk cocoons.
Example https://www.instagram.com/p/CdBVKpxlNzL/
Velvet :08 Detox Mask / unmet need of deterring peach fuzz
A vegan, 8-minute detox mask for instantly luminous skin that’s smooth as velvet. This collection borrows from the sacred and millennia old beauty regimens of Burmese women, one that promises scintillating benefits like instant brightness, gentle exfoliation, detoxification and reduction in the re-growth of “peach fuzz” (fine, facial hair).
The mask has Thanaka wood from Myanmar, along with several other precious ingredients known to reduce the re-growth of facial hair – making it a great alternative dermaplaning.
Example
Freedom of Expression
The skin around our mouth is especially fragile, and vulnerable to wrinkles (forming expression lines such as lip & laugh lines) yet receives little attention (a search for under-eye treatments will throw up a ton of options but try finding a lip-line/ laugh-line treatment and there’s very few). For many, lip-lines (vertical lines above your upper lip) and thinning of the lips are the first signs of premature skin aging When it comes to treating these lines, your options are surprisingly limited and somewhat intrusive (go ahead… google it). And that’s exactly why we developed our
Freedom of Expression Dual-Purpose Line Limiter – a nourishing, yet powerful way to care for lines in especially fragile areas that need TLC.
Freedom of Expression Dual-Purpose Line Limiter is precisely formulated for (as the name says) Expression lines – lip lines, laughlines and facial creases. This vegan serum is packed with powerful botanicals like Hibiscus, Kokum, and Mulberry, along with lab-designed, clean ingredients like Vegan Collagen, bio-designed to keep the skin supple, smoother and crease-free. With regular use, it bolsters thinning skin, enhances lip contours and helps heal the skin’s fragile areas to let you express yourself freely. The result: plumper skin that radiates, sans worry.
This power-packed concentrate can also double as a primer, and its floral bouquet showers your skin with a whiff of fragrance that reminds one of an Indian Varmala (Garland) Ceremony.
Application – https://www.instagram.com/reel/CUKySwIouo5/
The brand is currently retailing at Tata Cliq Luxury and Vanity Wagon. Learn more about the brand at
loveindus.com. Follow our journey on Instagram & Linkedin.
