ADIDAS’ “BRA REVOLUTION” UNVEILS THEIR MOST INCLUSIVE RANGE OF SPORTS BRAS YET!

• Studies have shown inadequate breast support leads to movement-related breast pain in nearly half of female respondents, whilst over 90% of women have been reported to be wearing the wrong size sports bra • To better support the specific…

FIRST LOOK: INSIDE NIKE’S MALL OF INDIA

Nike’s newest partnership in its retail transformation journey opens in NCR, India on the 25th of September. Located in the heart of Noida at DLF Mall of India –– India’s largest mall –– the Nike Mall of India store features…

Let’s Make India Fit

Trend of sports and fitness is slowly making its way through the Indian culture. With more people participating in sports activities and receiving appreciation nationwide, the whole taboo around sports not being a career option is diminishing. Marking the Birth…

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