SKINCARE THAT’S FRUIT-FUELED, SCIENCE-PACKED, AND UNAPOLOGETICALLY FUN
There’s a new face in town, and it’s got that dewy glow. Say hello to Dab & Dew, a next-gen skincare brand that believes taking care of your skin should feel less like a chore and more like a celebration. Launching on June 10, Dab & Dew makes its debut with a lineup featuring a calendula-infused toner, a blueberry serum, and a hydrating moisturiser filled with jojoba oil globules. Every product is designed to match your skin’s mood and your vibe.
Because let’s face it, our skin isn’t the same every day, and our routine shouldn’t be either. Whether it’s post-sun sulkiness, pre-party prep, or just a no-makeup Monday, Dab & Dew makes it easy to listen to your skin and love what you see. No complicated rituals, no 10-step dramas, just fun, effective skincare that feels as good as it looks, and works just as hard as you do.
At the heart of Dab & Dew is a commitment to clean, conscious beauty tailored specifically for Indian skin and the uniquely unpredictable Indian climate. But while the ingredients are serious, the experience is anything but boring, clinical, or complicated
Founded by Riddhi Vasudeva, Dab & Dew was born from a simple yet powerful idea: skincare should make you happy. After years of navigating complicated routines, harsh formulas, and one too many products that promised the world and delivered a breakout, Riddhi went back to her roots, literally. She remembered the fruit-powered DIYs her nani swore by and decided to marry that nostalgic wisdom with modern skincare science. What came out of that union was a brand that ditches the drama and delivers the dew.
“Dab & Dew was born from my love for fruit-powered skincare and a simple belief: skincare should feel like self-care, not a chore. It all started with one idea, skincare should make you happy and help you glow, inside and out. We set out to build a world where formulas are gentle and fruits aren’t just for your fancy smoothies—they’re front and center in skincare that’s effective and fun”— Riddhi Vasudeva, Founder, Dab & Dew
Crafted with clean, vegan, cruelty-free ingredients and infused with antioxidant-rich fruits like raspberry, blueberry, avocado, and kakadu plum, the range is designed to nourish, soothe, and protect without overwhelming your skin—or your shelf space. Every texture is dreamy, every scent is subtle yet refreshing, and every product is a little reminder that beauty should be fun, not fussy. Dab & Dew’s philosophy is beautifully captured in its tagline: “Dew the best version of you.” It’s not about changing your face or chasing unrealistic perfection—it’s about embracing your skin
This is skincare made for Indian skin and real-life Indian weather. It’s fresh. It’s functional. It’s fun. And it’s finally here.
About Dab & Dew:
Dab & Dew is a clean, conscious skincare brand reimagining beauty for modern Indian skin. Rooted in the power of fruit-based ingredients and backed by skin science, Dab & Dew crafts joyful, effective formulations that hydrate, repair, and revive—without the fuss. Every product is vegan, cruelty-free, and made for India’s diverse skin types and climate realities. With vibrant packaging, skin-mood-based routines, and feel-good textures, Dab & Dew is here to make skincare less of a chore and more of a celebration. Just a dab. All the dew.
