Ashdeen’s Spring-Summer 2025 collection embraces print as protagonist and tradition in a quieter form.
As the warmer months arrive, bringing with them the lush bloom of seasonal flowers, ASHDEEN introduces Floralista. This collection continues the brand’s exploration of craft, only this time with a gentler hand. Known for intricate, hand-embroidered Parsi Gara sarees, designer Ashdeen Lilaowala offers an intentional shift for Spring-Summer 2025: one where print takes the spotlight and embroidery becomes a quiet frame.
Painterly florals such as poppies, daisies, orchids, and forget-me-nots sweep across satin and crepe sarees, rendered in flowing silhouettes that move like breath. Off-white and inky black bases provide elegant grounding, allowing vivid colours to unfold with ease.
The styling speaks to a world without borders. The campaign presents these garments layered with diaphanous kimonos and Japanese floral language. The sarees move with ease across cultures, yet the pieces never lose their grounding in the subcontinent. There’s no cultural borrowing here, only dialogue.
“It was about finding a moment where old and new could hold hands, without one overpowering the other,” says Ashdeen. While the core of the collection lies in its prints, select sarees are punctuated by hand-embroidered Gara borders, bringing heritage into gentle conversation with contemporary textile expression.
Floralista is not a departure from the brand’s essence but a natural evolution. This is not less Gara; it is Gara reimagined. Tradition isn’t discarded, it’s distilled. The result is a line that honours Ashdeen’s legacy while reflecting the rhythms of modern life: lighter, versatile, and deeply intentional.
This Spring-Summer 2025 collection is proof that Ashdeen isn’t designing for nostalgia, but for the global woman who sees the sarees as both statement and staple.
Global in aesthetic, timeless in spirit, the collection proves that heritage doesn’t have to be preserved under glass. It can evolve, seduce, and speak every language.
The collection is now available at ASHDEEN ateliers in New Delhi, Mumbai, and Hyderabad. It is also available online at ashdeen.com.
ABOUT ASHDEEN
ASHDEEN has been known for its hand-embroidered sarees inspired by the Parsi Gara tradition. We specialise in crafting contemporary interpretations of centuries-old Oriental and Persian embroidery techniques featuring stylized flora and fauna motifs among other symbols that represent the Zoroastrian reverence to nature.
Timelessness is the brand’s cornerstone, where each piece has been designed as a modern heirloom to be treasured and passed down generations.
Today, brand ASHDEEN enjoys a loyal following of Parsi and non-Parsi Gara-enthusiasts from India and overseas. In addition to being available at select retailers across the globe, we also fulfil international orders from our atelier in Delhi.
ASHDEEN creations have been featured in various fashion publications and worn by celebrity actresses and industrialists. The designer has showcased at Lakmé Fashion Week for Spring-Summer 2013, 2014, 2020, 2024, and Winter-Festive 2015.
