House of Vaarasa is a premium handloom brand specializing in authentic real/pure zari handloom sarees made from real gold and silver, which are true heirloom pieces to pass on to your next generation.
Latest Collection: RAKHUMAI { रखुमाई }
○ Inspired by my mother’s ( founder’s mother) Banarasi Shalu sarees, which ignited my passion for Indian Handloom Pure Zari Sarees & textiles.
○ This collection is a revival of traditional Banarasi Shalu, reimagined for modern elegance and dedicated to her mother.
○ Each piece in this collection is crafted with pure zari, carrying the heritage of Banaras blended with Maharashtrian sensibilities.
Price: Rs 12, ooo upto 2 lakhs
Founder & Creative Head: Pooja Chidre
IG link: https://www.instagram.com/houseofvaarasa/?hl=en
Website: House of Vaarasa
Founded in 2019, our journey began as an online brand, complemented by showcases at pop-up events and exhibitions in Pune, Hyderabad, and Los Angeles. The immense love for our pure zari sarees led us to establish our flagship store in Hubballi, Karnataka.
About the Brand
● House of Vaarasa, the name is inspired and derived by the marathi
word Vaarasa वारसा, which means heritage HERITAGE, INHERITANCE, LEGACY, ●
House of Vaarasa is a premium handloom brand specializing in
authentic real/pure zari handloom sarees made from real gold and
silver, which are true heirloom pieces to pass on to your next
generation.
● Our core philosophy is to include at least one handicraft or textile
craft from each region of India, celebrating the diverse textile heritage
and create finest quality investment worthy and heirloom pieces.
● We use only pure and natural materials of the highest quality, ensuring unparalleled craftsmanship.
● Many of our sarees are museum quality textiles.
● Our sarees, womenswear, and textiles stand out for their authenticity and superior craftsmanship.
● Established in 2019, we initially operated as an online brand along with that we showcased at popup shows and exhibitions in Pune,
Hyderabad, Los Angeles. Due to the overwhelming response to our pure zari sarees, we opened our flagship store in Hubballi, Karnataka.
● We have participated in prestigious exhibitions across India and internationally.
● Our hero products are our real zari sarees, along with other exquisite handloom sarees.
● We aim to be recognized as one of the very few brands that create authentic handloom sarees with real zari. These sarees are like buying gold jewellery as an investment.
Founder & Creative Head: Pooja Chidre
● Journey of House of Vaarasa:Pooja is a visionary entrepreneur with a deep passion for Indian textiles and craftsmanship. A computer engineer by education, she graduated from MIT,Pune, and later pursued specialized courses at the Fashion Institute of Technology (FIT), New York.
Her journey into the world of luxury handloom sarees was shaped by her mother’s treasured Banarasi real zari Shalu—a saree that ignited her passion for handloom and led her to embark on a mission to revive India’s rich textile heritage.
During her time abroad, she was deeply inspired by the immersive retail
experiences offered by high-end brands like Anthropologie. However, she
was struck by the realization that many of their exquisite products were
‘Made in India’ but lacked an Indian brand’s representation on the global
stage. This sparked a mission within her—to elevate India’s rich textile
heritage and present it to the world with the prestige it deserves.
Determined to rewrite this narrative, Pooja founded House of Vaarasa in
2019, focusing on authentic, handcrafted textiles made using pure and
natural materials of the highest quality. Over the years, the brand has grown
from an online-only business to launching a flagship store in Hubballi,
Karnataka, with a strong presence in exhibitions across India and abroad.
Her mother’s Banarasi real zari Shalu was the first saree she was
determined to recreate, and this revival became the foundation of House of
Vaarasa’s journey. This deep appreciation for heritage crafts now finds
expression in the brand’s latest collection, the ‘Banarasi Shalu Edit’ or
‘Lagan Sarai,’ a tribute to timeless craftsmanship and tradition.
Pooja’s vision is to establish House of Vaarasa as a global name
synonymous with luxury Indian handloom sarees, celebrating tradition
while making it relevant for the modern woman. She envisions her brand as
one of the few that truly uphold the authenticity of pure real zari handloom
sarees, crafted with precision, love, and respect for India’s textile heritage.
