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Bold Outline : India's leading Online Lifestyle, Fashion & Travel Magazine.Bold Outline : India's leading Online Lifestyle, Fashion & Travel Magazine.
Home/News & Sports
Cover

Kings XI To Punjab Kings

News & Sports
Published
February 18, 2021
Author
BO Correspondent
5
1 Min

IPL Auction 2021 is scheduled to start today but ahead of the ceremony King XI Punjab has officially changed its franchise name. Now to be touted as Punjab Kings, the announcement for the same was dropped through a social media post that reads: “Nave andaaz hor wakhre josh de naal swagat karo #PunjabKings da” along …

IPL Auction 2021 is scheduled to start today but ahead of the ceremony King XI Punjab has officially changed its franchise name.

Now to be touted as Punjab Kings, the announcement for the same was dropped through a social media post that reads: “Nave andaaz hor wakhre josh de naal swagat karo #PunjabKings da” along with the new logo of the team.

https://twitter.com/PunjabKingsIPL/status/1362069301117607939

Talking about the change in the brand identity, Satish Menon, CEO of Punjab Kings also stated: “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself. The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.” while the team’s captain KL Rahul embraced the change and hoped for a good fortune for the team.

“I am pretty sure the new name will bring us good fortune this year!” 💥#CaptainPunjab, we are pretty much sure, too! 🥰#SaddaPunjab #PunjabKings @klrahul11 pic.twitter.com/edIJyFNmv1

— Punjab Kings (@PunjabKingsIPL) February 18, 2021


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Tags: announcementbrandbrand identitycaptainCEOceremonyelementsethosfamilyfocusfranchiseIPL Auction 2021King XI PunjabKL RahullivelinesslogomodernPostPunjab KingsSatish Menonscheduledsocial mediaTeamvibrancy
BO Correspondent

BO Correspondent

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