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ITC Engage launches ‘Fragrance Finder’ Personalises the Fragrance Shopping Experience

Revolutionizes the online and physical retail shopping experience in a disruptive AI offering ITC’s Engage, one of India’s top fragrance brands today announced the launch of anAI tool, Fragrance Finder, a technology enabled experience which aids selection of fragrances based on the consumer’s responses provided on personality, gender identity and occasion of usage.A potentially industry …

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New Face Of Realme India

Chinese smartphone company Realme has roped in Bollywood actress Shraddha Kapoor as the Chief Lifestyle Officer and Brand Ambassador for its Artificial Intelligence of Things (AIoT) product portfolio. Announcing this exciting news, Shraddha’s ability to strike a real chord with the masses and her undeniable charm help Realme position their products among the target audience. …

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Oppo’s New Brand Ambassador

Oppo is ready for the global launch of Reno3 Pro that features a 44 megapixel front facing camera. To celebrate the occasion, the company has announced Mohamed Salah, Liverpool FC and Egypt forward, as the brand ambassador of Middle East and Africa. The official introduction of the smartphone will take place on 18 March along …

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Sobhita Dhulipala For Smashbox

The US-based cosmetic brand, Smashbox, known for its cruelty-free makeup, which entered the Indian market a few years back is now launching a liquid lipstick shade named ‘Gula-Bae’, curated especially for Indian women, considering the beautiful Indian skin tone. Well, this is not the only surprise dropped in by the cosmetic company! For the past …

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Unwind Session With Alan And Nilotpal

R Bar at Renaissance Bengaluru Race Course Hotel recently was lit in blue and yellow coloured lights with pleasant music, to host an evening of unwinding session with Alan Ironside, the brand ambassador of Ballantine’s along with R Bar’s very own Bar maestro Nilotpal Bhattacharya.     The two men kickstarted their premium blending and …

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A Little Bit Of Sparkle!

Bollywood divas not only steal hearts of many with their acting but also make head turns with their style file. Everyday, we discover a new trend that is already set by the stars. Right now, shimmery dresses and gowns are having a major moment. Bling bling, ting ding! See how the leading ladies turn into …