More Than Occasionwear: The Rise of Versatile Indian Menswear

Telon explores the evolving language of men's fashion, bringing together traditional Indian aesthetics and contemporary silhouettes for the modern wardrobe. Indian menswear is moving beyond occasion-specific ethnicwear, with today's consumer seeking versatile pieces that balance comfort, individuality and traditional craftsmanship. Relaxed kurtas, contemporary bandhgalas, embroidered bundis and Indo-Western ensembles are being reimagined to suit a …

Telon explores the evolving language of men’s fashion, bringing together traditional Indian aesthetics and contemporary silhouettes for the modern wardrobe.

Indian menswear is moving beyond occasion-specific ethnicwear, with today’s consumer seeking versatile pieces that balance comfort, individuality and traditional craftsmanship. Relaxed kurtas, contemporary bandhgalas, embroidered bundis and Indo-Western ensembles are being reimagined to suit a range of settings, from intimate gatherings to formal celebrations.

Reflecting this shift is a growing preference for contemporary cuts, thoughtful detailing and effortless styling, allowing traditional silhouettes to become more adaptable to modern lifestyles.

Established in 1986 by Mahendra Gala, Telon brings together ethnic and contemporary menswear through a diverse repertoire of embroidered kurtas, long bundis, bandhgalas, Indo-Western ensembles and tuxedos. The brand’s collections reflect an approach to dressing that balances traditional sensibilities with modern design, offering versatile options for the evolving wardrobe of the Indian man.

As the lines between everyday dressing and occasionwear continue to blur, Telon remains rooted in its heritage while embracing the changing language of contemporary menswear.

1. Geometric Kurta

Description: A stylish kurta featuring intricate geometric embroidery that adds a contemporary edge to traditional Indian wear. Its distinctive detailing makes it a versatile choice for men looking to bring a modern touch to festive dressing and celebratory occasions.
Price: INR 29,700/-

2. Bottle Green Indo-Western

Description: A striking bottle green Indo-Western ensemble featuring an asymmetrical cut, a draped kurta and one-sided embroidery. Blending traditional elements with a contemporary silhouette, it offers a distinctive option for weddings, festive celebrations and special occasions.
Price: INR  69,300/-

3. Black Silk Bandhgala Set

Description: A sophisticated black silk bandhgala featuring subtle gold detailing and a hand-embroidered collar. Combining classic tailoring with refined craftsmanship, it makes for an elegant choice for formal celebrations, evening events and wedding occasions.
Price: INR 42,300/-

4. Red Velvet Bundi

Description: A rich red velvet bundi featuring a hand-embroidered motif on the pocket. Offering a contemporary take on traditional layering, it adds character to Indian ensembles and works well for festive gatherings, weddings and celebratory occasions.
Price: INR 10,800/-

5. Velvet Floral Tuxedo Suit

Description: A striking black velvet tuxedo featuring scattered hand embroidery and a detachable embroidered lapel for an elevated, versatile look. Combining classic formalwear with distinctive detailing, it makes a sophisticated choice for weddings, celebratory evenings and special occasions.
Price: INR 38,700/-

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BO Correspondent

BO Correspondent

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