Batti Gul Meter Chalu: Decoding PR Strategies

Bollywood never stops in the demanding race of trade and, boy, are we glad! Decoding the unique PR advertising strategies, we come up with Part 7 of our series by focusing on this week’s release: Batti Gul Meter Chalu

The Shahid Kapoor – Shraddha Kapoor starrer focuses on the issue of electricity in small towns. After the success of Toilet – Ek Prem Katha, director Shree Narayan Singh is back with another light-hearted social drama- Batti Gul Meter Chalu. The film also stars Yami Gautam and Divyendu Sharma.

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Initial Peep

The poster was shared on social media platforms by Shahid Kapoor, who plays the male lead in the film. The first look of the film clearly depicts the subject matter in the narrative, which deals with the problem of load-shedding in the country.

The image, depicting a statement saying ‘Fused bulb se kraanti nahi layi ja sakti’ (A fused bulb cannot bring revolution), calls out to audiences to create consciousness on the social cause.

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A series of poorly lit houses are seen through a fused bulb while the backdrop looms heavy in a dark blue hue. Dull images of electricity bills can also be seen in the background.

Ever since the teaser was released, it has been the depiction of India’s small towns. Though the film is set in Tehri, Uttarakhand, the problem of defective electricity meters and overstated bills is relevant across India. The director felt that it is important to address the electricity issue, as it hasn’t been showcased on the silver screen.

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The story revolves around three friends, who believe in living life to the fullest. The parlance of the characters to the grooving music has struck the chord with the audience.

Promotions

After the posters, trailer and its music tracks, the film team is currently on a promotional binge for the film all around. However, Shahid Kapoor has been missing in some part and he has completely valid reasons for it.

The Haider actor became a proud father once again to little Zain Kapoor. Taking to Twitter, Shahid disclosed to his fans that he has been unable to promote the film well because of his duties as a parent. He revealed that Misha is actually unwell and that with the arrival of Zain, there is now a lot of work in the household.

Whereas, Shraddha Kapoor, Yami Gautam were in full flow promoting the film. From the trailer launch event to glam-sham reality shows.

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Later, Shahid Kapoor joined too in the frame with Shraddha where he was seen tapping a foot on the sets of Indian Idol.

The film has already created a huge buzz with his promising storyline, so the promotions are like adding a cherry to the cake.

Glam Measure

Fashion doesn’t confine to women. Shahid’s fashion game proves it all, and yet on a fabulous high rise off late with promotional appearances for forthcoming movie Batti Gul Meter Chalu. With the trailer launch and numerous sneak peeks the star’s movie is well predictable but let’s take a break to appreciate how well Shasha has been styled according to his on-screen character.

https://www.instagram.com/p/BnBMSO6FVK2/?hl=en&taken-by=shahidkapoor

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Overall it had an uneven bohemian vibe which is completely on trend. We urge every guy out there to take out a notepad and take style tips from Shahid because these looks are just fantastic! Raw, craggy yet simple and relaxed, these outfits are ideal for everyday wear and occasion wear alike.

Thus, Batti Gul Meter Chalu produced by Bhushan and Kishan Kumar is sure to bring in lots of action, drama and emotions for the audience. Book your tickets soon.